> ## Documentation Index > Fetch the complete documentation index at: https://knowledge.flowella.io/llms.txt > Use this file to discover all available pages before exploring further. # Flowella Subscription Plans, Limits, and Billing > Understand Flowella's four subscription plans, how usage limits and overages work, and how Meta's WhatsApp fees are charged separately. When you use Flowella with WhatsApp, you will see two distinct types of costs: your Flowella subscription (billed by Discover Digital via Stripe) and Meta's WhatsApp Business Platform fees (charged directly by Meta through your own WhatsApp Business or Meta Business account). This article explains how both work, what each plan includes, and answers the most common billing questions. For the latest pricing numbers, always refer to the live [Flowella pricing page](https://flowella.io/pricing). ## How billing works Think of the two costs this way: * **Flowella subscription** — the software licence and usage allowance. Covers access to the Flowella platform, the HubSpot integration, dashboards, and usage up to your plan's limits. * **Meta (WhatsApp) fees** — network fees for delivering messages. Paid via your own WhatsApp Business or Meta Business account and charged separately by Meta. Flowella does not mark up or resell Meta fees. You pay Meta directly and remain responsible for those costs. ## Subscription plans Ideal for testing the Flowella experience for a limited period. * **14-day free trial** provisioned automatically at signup * **5,000 outbound messages** cap during the trial window * "Powered by Flowella.io" watermark on messages * Countdown banner in-app showing days remaining * At expiry, the account falls back to the **Free** plan unless you upgrade For teams getting started with WhatsApp automation. * **1,000 conversations per month** * Overage at \$0.05 per extra conversation * No Flowella watermark * HubSpot Workflow component included For growing teams scaling WhatsApp automation. * **2,500 conversations per month** * Everything in Starter * Lower overage rate (\$0.04 per extra conversation) For organisations needing bespoke support or higher usage. * Everything in Pro * Bespoke pricing and tailored usage limits * May be governed by a separate order form or service agreement [Contact the Flowella team](https://flowella.io/pricing) to discuss. The Free Trial adds a "Powered by Flowella.io" watermark to all WhatsApp messages. The trial is **hard-capped at 5,000 outbound messages** — unlike paid plans, the trial does **not** allow overage. Once the cap is hit, or the 14-day window ends, outbound sends are blocked until you upgrade. Inbound messages and replies continue to work. ## Trial lifecycle and usage alerts When you sign up, Flowella creates a 14-day trial window stored on your billing record. During the trial: * The dashboard and billing page show a **trial countdown** and the date the trial ends. * Flowella sends a **`usage_soft_50` alert** (in-app notification and email) when you've used 50% of your 5,000-message trial cap. This is your prompt to plan for upgrading if you're trending toward the cap. * The trial cap is enforced at send time: once you hit 5,000 outbound messages, the next send is blocked with a clear error and a link to upgrade. * At the end of day 14, the trial expires. The account moves to the **Free** plan with read-only-style limits until a paid plan is activated. Upgrading inside the trial window stops the countdown immediately and switches you to your chosen plan's allowance. Any messages already sent during the trial do **not** count against your new plan's monthly allowance. ## What counts as a conversation In Flowella, usage is measured in **WhatsApp conversations**. A conversation is a single WhatsApp interaction between your business number and an end user that Flowella sends or manages — typically aligned with WhatsApp's own conversation or session concept. Multiple messages within a single 24-hour customer service window are generally treated as one conversation from a billing perspective. Meta is transitioning to per-message billing for template messages, and Flowella may adjust its own usage counting over time. Check the Flowella dashboard and pricing page for the current definition. ## Included usage and overages Each plan includes a set number of conversations per month. If you exceed your allowance: * Flowella does **not** typically hard-stop your flows mid-cycle. * Additional usage is billed as **overage** at your plan's per-conversation rate, usually at the end of your billing cycle. Usage is subject to a **fair use policy**. Extremely high volumes or behaviour that resembles spam may trigger a review, a request to move to a higher tier, or — in extreme cases — rate limiting or suspension. If you are planning a large campaign, contact the Flowella team in advance so you are on the right plan. You can monitor your usage at any time from the Flowella dashboard. ## Trials, renewals, and cancellations * **Free trial** starts when you create your account or activate a trial plan. It runs for a limited period or until you hit the usage cap — whichever comes first. At the end of the trial, upgrade to a paid plan to keep your flows live. * **Paid plans** are billed in advance on a monthly billing cycle and auto-renew each month unless you cancel. * **Cancellation** takes effect at the end of your current billing period. You keep full access until then and are not billed again after that date. Flowella charges are processed securely via Stripe. Your card details are handled by Stripe and are not stored in the Flowella application. ## Meta (WhatsApp) fees Flowella subscription fees do not include WhatsApp message delivery costs. Those are charged by Meta for use of the WhatsApp Business Platform. Meta historically used a conversation-based model where you pay per 24-hour conversation window, with categories such as marketing, utility, service, and authentication. Meta is now transitioning to per-message billing for template messages, with rates depending on category and country. This change is being rolled out across providers, so always check your own rate card for the current structure. Key points about Meta fees: * Rates vary by **country/region** and **message category**. * Some replies within the 24-hour customer service window may be free; proactive templates outside that window are usually chargeable. * Meta bills these fees via your WhatsApp Business account or through your Business Solution Provider. To see your Meta charges, go to **Meta Business Manager → WhatsApp Manager → Billing**. There you can view your rate card for different countries and categories, billing invoices, and spending caps. ## Frequently asked questions Yes. Conversation allowances reset at the start of each new billing month for your subscription. Yes. You can upgrade or downgrade at any time. Upgrades usually take effect immediately with a prorated charge. Downgrades take effect at the next renewal date. Flowella does not usually hard-stop your flows. Additional conversations are billed as overage at your plan's per-conversation rate, charged at the end of your billing cycle. If you expect high volumes, contact the team to move to a higher tier in advance. Meta bills WhatsApp fees separately through your WhatsApp Business account. To view invoices and your rate card, go to **Meta Business Manager → WhatsApp Manager → Billing**. Flowella has no visibility into or control over those charges. To add or change the card Meta charges, see [Meta payment method](/meta/payment-method). ## Related Manage subscription, payment method, and Stripe portal. Meta conversation categories and how usage is counted. Current cycle counter, per-channel breakdown, and historical cycles. Add the card Meta uses for WhatsApp delivery fees. Meta's per-day send caps and how they scale with quality. What Meta watches and how to keep your channel out of low quality.