> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.flowella.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns overview

> Send outbound WhatsApp campaigns from Flowella today using templates and HubSpot lists, and what is planned for native broadcasts and audience segmentation.

A "campaign" in WhatsApp terms is any one-to-many outbound send: a promotion, a reminder, a re-engagement message. This page explains the tools you have today in Flowella to run campaigns, and what we are planning next.

## Two paths today

Flowella supports two production-ready campaign patterns. Pick the one that matches where your audience list lives.

<CardGroup cols={2}>
  <Card title="HubSpot workflows" icon="git-branch" href="/hubspot/workflow-actions">
    **Recommended for most teams.** If your audience already lives in a HubSpot list, use Flowella's **Send WhatsApp template** action inside a workflow.

    * Reuse HubSpot segmentation, suppression, and reporting
    * Branch by property and pick a different template per branch
    * Delivery, read, and reply data sync back to the contact record
  </Card>

  <Card title="Click-to-WhatsApp ads" icon="megaphone" href="/campaigns/click-to-whatsapp-ads">
    **Best for paid acquisition.** Start the conversation from the recipient's side via a CTWA ad.

    * Gets you inside the 24-hour window for free-form replies
    * Pairs cleanly with a high-converting Flow form
    * Tracks attribution back to the ad campaign
  </Card>
</CardGroup>

For end-to-end HubSpot recipes, see [Workflow guides](/hubspot/workflow-guides).

## Things to get right before any send

<Warning>
  Whichever path you pick, work through this checklist first. Skipping any step is the most common cause of low delivery rates and quality-rating drops.
</Warning>

1. **Opt-ins.** Send only to contacts who have explicitly opted in to WhatsApp from your business. See [Opt-outs](/app/opt-outs) for how Flowella tracks consent.
2. **Right category.** Promotional content must be in a **Marketing** template. Order/account messages go in **Utility**. See [Template reference](/app/template-reference).
3. **Volume warm-up.** New phone numbers have a low daily send limit from Meta. Send small first, increase gradually.
4. **Time of day.** Avoid late-night sends — they correlate with high opt-out rates and quality drops.
5. **Reply plan.** Decide who handles replies in the inbox before they start arriving. See [Inbox](/app/inbox).

## Coming soon: native broadcasts

A native **Broadcasts** UI inside Flowella — pick a template, attach a list, schedule the send, and watch delivery in real time — is on our roadmap. Today, the HubSpot workflow path covers most of the same use cases with the added benefit of full CRM segmentation. We will update this page when broadcasts ship.

<Tip>
  Watching for the broadcasts release? Subscribe in **Settings → Notifications** to be told as soon as it's available in your org.
</Tip>