Flowella Subscription Plans, Limits, and Billing

When you use Flowella with WhatsApp, you will see two distinct types of costs: your Flowella subscription (billed by Discover Digital via Stripe) and Meta’s WhatsApp Business Platform fees (charged directly by Meta through your own WhatsApp Business or Meta Business account). This article explains how both work, what each plan includes, and answers the most common billing questions. For the latest pricing numbers, always refer to the live Flowella pricing page.

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How billing works

Think of the two costs this way:

• Flowella subscription — the software licence and usage allowance. Covers access to the Flowella platform, the HubSpot integration, dashboards, and usage up to your plan’s limits.
• Meta (WhatsApp) fees — network fees for delivering messages. Paid via your own WhatsApp Business or Meta Business account and charged separately by Meta.

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Subscription plans

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Trial lifecycle and usage alerts

When you sign up, Flowella creates a 14-day trial window stored on your billing record. During the trial:

• The dashboard and billing page show a trial countdown and the date the trial ends.
• Flowella sends a usage_soft_50 alert (in-app notification and email) when you’ve used 50% of your 5,000-message trial cap. This is your prompt to plan for upgrading if you’re trending toward the cap.
• The trial cap is enforced at send time: once you hit 5,000 outbound messages, the next send is blocked with a clear error and a link to upgrade.
• At the end of day 14, the trial expires. The account moves to the Free plan with read-only-style limits until a paid plan is activated.

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What counts as a conversation

In Flowella, usage is measured in WhatsApp conversations. A conversation is a single WhatsApp interaction between your business number and an end user that Flowella sends or manages — typically aligned with WhatsApp’s own conversation or session concept. Multiple messages within a single 24-hour customer service window are generally treated as one conversation from a billing perspective. Meta is transitioning to per-message billing for template messages, and Flowella may adjust its own usage counting over time. Check the Flowella dashboard and pricing page for the current definition.

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Included usage and overages

Each plan includes a set number of conversations per month. If you exceed your allowance:

• Flowella does not typically hard-stop your flows mid-cycle.
• Additional usage is billed as overage at your plan’s per-conversation rate, usually at the end of your billing cycle.

Usage is subject to a fair use policy. Extremely high volumes or behaviour that resembles spam may trigger a review, a request to move to a higher tier, or — in extreme cases — rate limiting or suspension. If you are planning a large campaign, contact the Flowella team in advance so you are on the right plan. You can monitor your usage at any time from the Flowella dashboard.

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Trials, renewals, and cancellations

• Free trial starts when you create your account or activate a trial plan. It runs for a limited period or until you hit the usage cap — whichever comes first. At the end of the trial, upgrade to a paid plan to keep your flows live.
• Paid plans are billed in advance on a monthly billing cycle and auto-renew each month unless you cancel.
• Cancellation takes effect at the end of your current billing period. You keep full access until then and are not billed again after that date.

Flowella charges are processed securely via Stripe. Your card details are handled by Stripe and are not stored in the Flowella application.

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Meta (WhatsApp) fees

Flowella subscription fees do not include WhatsApp message delivery costs. Those are charged by Meta for use of the WhatsApp Business Platform. Meta historically used a conversation-based model where you pay per 24-hour conversation window, with categories such as marketing, utility, service, and authentication. Meta is now transitioning to per-message billing for template messages, with rates depending on category and country. This change is being rolled out across providers, so always check your own rate card for the current structure. Key points about Meta fees:

• Rates vary by country/region and message category.
• Some replies within the 24-hour customer service window may be free; proactive templates outside that window are usually chargeable.
• Meta bills these fees via your WhatsApp Business account or through your Business Solution Provider.

To see your Meta charges, go to Meta Business Manager → WhatsApp Manager → Billing. There you can view your rate card for different countries and categories, billing invoices, and spending caps.

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Frequently asked questions

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