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Flowella is a platform for running customer conversations on WhatsApp. Build WhatsApp Flows, reply to customers from a shared inbox, and send templates and campaigns. Use Flowella on its own, connect it to HubSpot, or connect your own systems with the Flowella API and webhooks. Choose the path that matches where you are.

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New to Flowella

Work through these four pages in order. They take you from a new account to your first WhatsApp Flow submission. The tutorial uses HubSpot, Flowella’s most complete integration today.

1. What is Flowella?

What Flowella does on its own, and what it adds when you connect HubSpot or the API.

2. Before you start

The Meta and WhatsApp accounts you need, what HubSpot adds, and how long setup takes.

3. Set up Flowella

Follow the in-app Recommended setup guide, from naming your organisation to starting your subscription.

4. Send your first Flow

Turn a HubSpot form into a WhatsApp Flow, test it on your phone, then send it from a HubSpot workflow.
Stuck during setup? See Onboarding issues for the most common Meta and HubSpot connection problems.

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Already set up

Shortcuts to the pages you come back to most.

Flows

Create a WhatsApp Flow from a HubSpot form, sync it after changes and check its status.

Templates

Create, test and submit WhatsApp message templates for Meta approval.

Bulk send

Send an approved template to a list of numbers, typed in or imported from a CSV or Excel file.

HubSpot workflow actions

Flowella’s actions and events for HubSpot workflows, such as Send WhatsApp Template and Form Completed.

Workflow guides

Step-by-step HubSpot workflow recipes for common WhatsApp use cases.

Inbox

Read and reply to WhatsApp conversations, and re-engage contacts when the 24-hour window has closed.

Troubleshooting

Find out why a message was not delivered, starting from the status or error you can see.

Changelog

Release notes for each Flowella version.

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Explore by topic

Essentials

How Flowella fits together, working with several numbers, and the glossary.

Meta and WhatsApp setup

Business portfolio, verification, phone numbers and payment method in Meta.

WhatsApp Business profile

Set your display name, profile picture and business details.

HubSpot connection

Connect your HubSpot account and see which features the connection unlocks.

Opt-outs

How STOP and other opt-out keywords work, and how to manage opted-out numbers.

Account and billing

Plans, usage, billing and team roles.

Security and privacy

How Flowella handles your data and your compliance obligations.

API reference

REST endpoints and webhooks for custom integrations.

Status and incidents

Check the status of Flowella, WhatsApp and HubSpot services.
Last modified on October 24, 2026