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A “campaign” in WhatsApp terms is any one-to-many outbound send: a promotion, a reminder, a re-engagement message. This page explains the tools you have today in Flowella to run campaigns, and what we are planning next.

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Two paths today

Flowella supports two production-ready campaign patterns. Pick the one that matches where your audience list lives.

HubSpot workflows

Recommended for most teams. If your audience already lives in a HubSpot list, use Flowella’s Send WhatsApp template action inside a workflow.
  • Reuse HubSpot segmentation, suppression, and reporting
  • Branch by property and pick a different template per branch
  • Delivery, read, and reply data sync back to the contact record

Click-to-WhatsApp ads

Best for paid acquisition. Start the conversation from the recipient’s side via a CTWA ad.
  • Gets you inside the 24-hour window for free-form replies
  • Pairs cleanly with a high-converting Flow form
  • Tracks attribution back to the ad campaign
For end-to-end HubSpot recipes, see Workflow guides.

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Things to get right before any send

Whichever path you pick, work through this checklist first. Skipping any step is the most common cause of low delivery rates and quality-rating drops.
  1. Opt-ins. Send only to contacts who have explicitly opted in to WhatsApp from your business. See Opt-outs for how Flowella tracks consent.
  2. Right category. Promotional content must be in a Marketing template. Order/account messages go in Utility. See Template reference.
  3. Volume warm-up. New phone numbers have a low daily send limit from Meta. Send small first, increase gradually.
  4. Time of day. Avoid late-night sends — they correlate with high opt-out rates and quality drops.
  5. Reply plan. Decide who handles replies in the inbox before they start arriving. See Inbox.

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Coming soon: native broadcasts

A native Broadcasts UI inside Flowella — pick a template, attach a list, schedule the send, and watch delivery in real time — is on our roadmap. Today, the HubSpot workflow path covers most of the same use cases with the added benefit of full CRM segmentation. We will update this page when broadcasts ship.
Watching for the broadcasts release? Subscribe in Settings → Notifications to be told as soon as it’s available in your org.