Skip to main content

Documentation Index

Fetch the complete documentation index at: https://knowledge.flowella.io/llms.txt

Use this file to discover all available pages before exploring further.

A “campaign” in WhatsApp terms is any one-to-many outbound send: a promotion, a reminder, a re-engagement message. This page explains the tools you have today in Flowella to run campaigns, and what we are planning next.

​
Two paths today

Flowella supports two production-ready campaign patterns. Pick the one that matches where your audience list lives. If your audience is already a HubSpot list or segment, the simplest way to run a campaign is a HubSpot workflow that uses Flowella’s Send WhatsApp template action. Why this works well:
  • You reuse HubSpot’s segmentation, suppression, and reporting.
  • You can branch on properties (region, plan, language) and pick a different template per branch.
  • Delivery, read, and reply data sync back to the contact record.
See Workflow actions for the action reference and Workflow guides for end-to-end examples.

​
2. Click-to-WhatsApp ads

If you are running paid acquisition, click-to-WhatsApp ads start the conversation from the recipient’s side. That gets you inside the 24-hour window for free-form replies and a high-converting Flow form. See Click-to-WhatsApp ads for the full setup.

​
Things to get right before any send

Whichever path you pick, work through this list first:
  1. Opt-ins. Send only to contacts who have explicitly opted in to WhatsApp from your business. See Opt-outs for how Flowella tracks consent.
  2. Right category. Promotional content must be in a Marketing template. Order/account messages go in Utility. See Template reference.
  3. Volume warm-up. New phone numbers have a low daily send limit from Meta. Send small first, increase gradually.
  4. Time of day. Avoid late-night sends — they correlate with high opt-out rates and quality drops.
  5. Reply plan. Decide who handles replies in the inbox before they start arriving. See Inbox.

​
Coming soon: native broadcasts

A native Broadcasts UI inside Flowella — pick a template, attach a list, schedule the send, and watch delivery in real time — is on our roadmap. Today, the HubSpot workflow path covers most of the same use cases with the added benefit of full CRM segmentation. We will update this page when broadcasts ship.
Watching for the broadcasts release? Subscribe in Settings → Notifications to be told as soon as it’s available in your org.