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This is the direction Flowella is heading, grouped by how close each theme is. There are no dates, because plans change as we learn from customers. Themes can move between columns or drop off. For what has already shipped, see the changelog.
The roadmap is not a commitment to deliver any feature by a particular date. Make buying decisions on what Flowella does today.

Now

Themes the team is building at the moment.

Journeys and entry points for everyone

Ready-made journeys from Blueprints and tracked entry points, including Click to WhatsApp ads, move from early access to every organisation.

Every WhatsApp message type

Every kind of WhatsApp message shows properly in the Flowella Inbox and in the HubSpot inbox.

Next

Themes we expect to pick up after the current work.

Automation platforms

Connect Flowella to n8n and Make, so you can run WhatsApp Flows and templates from the automation tools you already use.

Flowella inside HubSpot

More of Flowella on HubSpot records and screens, so your team switches between the two less often.

WhatsApp usernames

Support for WhatsApp usernames as Meta introduces them, so you can keep talking to contacts who use one.

Outcome reporting

Results that show what your WhatsApp journeys achieve, not just what you sent.

Later

Themes on our radar that are not yet scheduled.

More form and booking tools

Build Flows from more of the form and booking tools you already use.

More CRM integrations

Bring Flowella’s WhatsApp Flows, Inbox and workflow actions to CRMs beyond HubSpot.

Tell us what you need

The roadmap is shaped by what customers ask for. Select Send feedback in your user menu in Flowella, or contact the Flowella team.
Last modified on November 7, 2026