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What is Flowella?

Flowella is a SaaS platform that lets marketers turn their existing forms into interactive WhatsApp Flows, then pushes every response straight back into their systems such as HubSpot. In plain terms: you keep using the tools you already love to capture and store data, and Flowella gives you a fast, friendly WhatsApp experience on top.

Why Flowella exists

Traditional web forms are fine until your audience is:

  • On mobile
  • Distracted
  • On a slow connection
  • Or just allergic to yet another web page asking for details

WhatsApp is where your customers already are. Meta’s WhatsApp Flows feature lets you show native, structured forms inside WhatsApp. Flowella bridges the gap between those flows and the rest of your stack.

Flowella solves three main problems:

  1. Rebuilding forms is painful
    You have great forms in HubSpot already. Recreating them in WhatsApp by hand is time-consuming and error-prone.

  2. Keeping data in sync is hard
    Even if you build WhatsApp journeys, getting that data back into HubSpot reliably is a headache.

  3. Marketing and CRM teams are disconnected
    Marketers want better WhatsApp journeys. CRM teams want clean, consistent data. Flowella keeps both sides happy.

See Flowella in Action

To see a Flowella WhatsApp Flow form on your mobile.

Click the link below

WhatsAppButtonGreenMedium

Or scan the QR code:

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How Flowella works at a high level

Flowella sits between your marketing stack and the WhatsApp Business Platform.

  1. Connect Flowella to HubSpot
    You authorise Flowella to talk to your HubSpot portal. This allows Flowella to read the forms, properties and objects you choose, and submit data back into HubSpot when a WhatsApp Flow is completed.

  2. Link your WhatsApp Business setup
    Flowella works with the official Meta WhatsApp Business Platform. You configure your WhatsApp sender and templates as usual, then use Flowella to power the form experience inside WhatsApp.

  3. Map your existing forms to WhatsApp Flows
    You pick a form or object in HubSpot and use Flowella to create a matching WhatsApp Flow. Questions, options and validation are aligned with your existing data model.

  4. Publish and share
    Once your Flow is ready and approved, you can use it from entry points such as WhatsApp ads, links, QR codes, chatbots or agent replies.

  5. Data flows back automatically
    When a customer completes the WhatsApp Flow, Flowella submits the responses to HubSpot. That can trigger any workflows, scoring rules or automations you already have in place.

Result: a smooth, conversational experience for the user, with clean, structured data for your CRM.

Key features

1. WhatsApp Flow form builder

Create or configure WhatsApp Flows that mirror your existing HubSpot forms. Control:

  • Input types and options
  • Required fields
  • Validation rules
  • Multi-step experiences

2. HubSpot integration

Flowella is built to work hand in glove with HubSpot:

  • Connect securely via OAuth
  • Map Flow fields to HubSpot form fields or properties
  • Trigger existing HubSpot workflows when a Flow is submitted
  • Keep all data, reporting and automation inside HubSpot

3. Templates and use case starters

Use predefined templates for common marketing and service scenarios, for example:

  • Lead capture from ads
  • Event registration
  • Member onboarding
  • NPS or feedback collection

You can customise these for your own brand and data model.

4. Inbox and opt-outs

Depending on your plan and configuration, Flowella can:

  • Show incoming WhatsApp conversations in an inbox
  • Respect opt-out keywords and preferences
  • Help you stay aligned with WhatsApp and privacy rules

Who Flowella is for

Flowella is designed for:

  • Marketers who want higher conversion rates and more engaging journeys on mobile
  • CRM and operations teams who care about clean data and reliable integrations
  • Support or member services teams who want structured information before they speak to a customer

You do not need to be a developer to use Flowella, although technical teams can go deeper into configuration and automation if they wish.

Example use cases

A few typical scenarios:

  • A HubSpot form for “Book a demo” is mirrored as a WhatsApp Flow so prospects coming from a click to WhatsApp ad can book in a few taps.
  • A membership organisation sends renewal reminders by WhatsApp, with a Flow that confirms key details and pushes updates into HubSpot.
  • An event registration form lives in HubSpot, while late registrants complete a WhatsApp Flow that writes directly into the same list and workflows.

In each case, HubSpot remains the single source of truth. Flowella provides the WhatsApp experience and data bridge.

What Flowella is not

To set expectations clearly:

  • Flowella is not a general bulk SMS tool
  • Flowella is not a full CRM
  • Flowella is not a way around WhatsApp Business or Meta policies

Instead, Flowella works alongside your existing CRM and WhatsApp Business setup, and helps you use them more effectively.

What you need to use Flowella

To get value from Flowella you typically need:

  • A HubSpot portal with forms and properties set up
  • A WhatsApp Business account using the official Meta platform or a compatible provider
  • Permission to connect these systems

Once these are in place, you can start creating WhatsApp Flows that submit straight into HubSpot, often in under an hour.