Skip to main content
The dashboard with an item that needs attention, the next setup tasks, 7-day WhatsApp activity and delivery health, billable usage, recent conversations, notifications, approved templates and integration status
The dashboard is the first page you see after you sign in, once WhatsApp and HubSpot are both connected. Until then, Flowella opens the Setup guide instead, unless you select Continue later there. The dashboard shows what needs your attention and your next setup tasks. It also sums up your WhatsApp activity over the last 7 days, your billable usage this period, and your latest conversations, notifications and templates. To come back to it from anywhere in the app, select Dashboard in the left sidebar.

​
Find your way around

The sidebar groups the rest of the app into three areas:
Flowella's sidebar: Dashboard, then Flows and Templates under Components, Results under Measure, and Inbox, Notifications, Opt-outs and Settings under Operate

​
What the dashboard shows

WhatsApp activity · last 7 days and Recent conversations cover the WhatsApp number you have selected. Switch numbers under Meta channels in the account menu (see Switching channels). The other blocks cover your whole organisation.

​
Attention strip

The strip lists up to three issues: If you hide the strip, it comes back the next time you open the dashboard while the issue remains.

​
WhatsApp activity

All figures cover the last 7 days on the WhatsApp number you have selected. If you sent no messages in the last 7 days, Delivery health shows “No activity yet.” instead of the three rates. For longer date ranges and per-template figures, open Results.

​
Billable usage

The large number counts every message that Meta marked as billable in your current billing period, across all the WhatsApp numbers in your organisation. It’s the same count that uses up your plan’s allowance, which appears after the slash. The caption reads Template-attributed sends, but the count isn’t limited to template sends: every message Meta bills is included.
  • The bar and the figures below it show how much of the allowance you have used and how much remains.
  • If your plan has no allowance, the block shows “No plan cap”.
  • On the Starter and Pro plans, if you go over the allowance, the block notes that “Usage beyond the included amount is billed as metered overage.”
For the full breakdown, see Usage. For allowances, see Plans and limits.

​
When a block shows Unavailable

The dashboard asks Meta for your template counts and HubSpot for your form count, and waits up to 8 seconds for each.
  • Templates: if Meta doesn’t answer in time, the template count shows Unavailable and the block reads “Meta did not respond in time. Open Templates for the cached list.” For other errors it reads “Could not reach Meta. Try again or open Templates.” The dashboard doesn’t fall back to earlier counts.
  • HubSpot: the form count shows Unavailable if HubSpot doesn’t answer in time or returns an error, and a dash if HubSpot isn’t connected.
Reload the page to try again. If the problem continues, check the connection under Settings, then WhatsApp (Meta) or HubSpot.

Results

Longer date ranges and per-template figures behind the 7-day snapshot.

Usage

Billable messages this period and how close you are to your allowance.

Setup guide

The full list of setup tasks behind Continue setup.

Notifications

Read and clear the alerts shown on the dashboard.
Last modified on October 24, 2026