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The Dashboard is the first page you see after signing in. It gives you a one-screen view of your billing, your WhatsApp activity over the last 7 days, your connected channels, your HubSpot integration, and the forms Flowella is syncing.

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How to open it

Sign in to Flowella. The Dashboard is the home page of every organisation, at /{org}/dashboard. You can also click the Flowella logo in the top-left from any page to return here.

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What the Dashboard shows

The page is laid out as a grid of cards. The exact set you see depends on what is connected, but the standard set is:

Billing

Current plan and a shortcut to manage your subscription. See Billing.

WhatsApp (7 days)

A snapshot of activity on your active channel: conversations, total outbound messages, delivery rate, read rate, and failure rate.

Channels

The number of WhatsApp channels connected to your org and a shortcut to add another. See Multi-channel.

HubSpot

Connection status for HubSpot and a quick link to integration settings.

Forms

The number of HubSpot forms Flowella is tracking. See Forms.

Templates

Live counts pulled from Meta and your Flowella drafts — for example, “12 approved · 3 drafts” — with a shortcut into the templates list. If Meta doesn’t respond within 8 seconds, the card falls back to the last known counts.

Useful links

Shortcuts to common tasks: open the inbox, create a template, view analytics.
Each card shows an “Updated …” freshness line so you know how recent the numbers are. Data refreshes when you focus the tab and at most every 60 seconds.

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The WhatsApp snapshot

The WhatsApp card shows five metrics, all calculated over the last 7 days for your active channel:
  • Conversations — distinct conversations that had at least one message in the period.
  • Total outbound — messages sent from your channel.
  • Delivery rate — percentage of outbound messages Meta confirmed delivered.
  • Read rate — percentage of delivered messages the recipient opened.
  • Failure rate — percentage of outbound messages that failed.
For longer ranges and per-template breakdowns, open Analytics. If the active channel has had no activity in the last 7 days, the card shows a neutral “No activity yet” message instead of a row of zeros and a misleading 0.0% failure rate.

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Sample data when nothing is connected

If your org has no WhatsApp channel yet, the Dashboard still renders the layout but uses illustrative numbers with a “Sample data” callout. As soon as you connect a channel and send a few messages, the card switches to your real data.

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Switching channels

The WhatsApp snapshot reflects the active channel. To see numbers for a different channel, switch channels using the channel switcher in the top-left. See Multi-channel.
If a card shows “Unavailable”, the underlying integration probably needs reconnecting. Most often that is HubSpot or Meta — check Settings → HubSpot or Settings → Meta.

Analytics

Per-channel detail behind the 7-day dashboard snapshot.

Usage

Current-cycle conversation count and per-channel breakdown.

Inbox

Open a conversation directly from the dashboard.

Notifications

The bell icon and the operational events behind it.