Usage

The Usage page shows how much of your plan’s monthly allowance you’ve consumed, broken down by channel, by WhatsApp category and by day. Use it to forecast overage, spot anomalies, and confirm exactly when your billing cycle resets. For what counts as a billable message, and how Meta and Flowella charges line up, see Pricing & categories and Plans & limits.

​

Opening Settings → Usage

In the left navigation, go to Settings → Usage.

​

What the page shows

​

Current cycle

The top of the page shows your current billing cycle: start date, end date, days remaining, and a progress bar of billable messages used against your plan’s monthly allowance. The cycle is based on your subscription anniversary, not the calendar month. If you signed up on the 14th, your cycle resets on the 14th of each month.

​

Usage counter

The big number under the progress bar is billable messages used this cycle. It updates in near real time. Each message you send that WhatsApp marks billable ticks the counter within a few seconds. On paid Starter and Pro, the counter reads {used} of {cap} included. Once usage passes the included amount, the page adds the note “Usage beyond the included amount is billed as metered overage” and the counter keeps climbing past 100%. On the Free trial, the counter reads {used} of {cap} messages and stops sends at 100%. Under the progress bar, a notice explains the unit: one Flowella unit is one message WhatsApp marks billable. From 1 October 2026 replies you send inside the open 24-hour window are billable too, so they count here and toward your included allowance. Meta bills its own WhatsApp fees separately.

​

By WhatsApp category

Below the current cycle, a By WhatsApp category table splits your billable messages using the category WhatsApp reports on each billable message:

• Replies (service): messages sent inside the 24-hour customer service window. Billable from 1 October 2026.
• Marketing templates, Utility templates and Authentication templates: template sends by category.
• Ad entry window: messages in a free entry point window, which lasts up to 7 days after you reply to someone who messaged you from a Click-to-WhatsApp ad.
• Uncategorised: messages Meta returned without a category.

Use it to see why usage changed, for example a jump in replies after 1 October 2026.

​

By template (1:1 sends)

The By template (1:1 sends) table lists billable messages per template name for one-to-one sends. Everything that isn’t a 1:1 template send is grouped into a single Other (replies, sessions, media, bulk) row. From 1 October 2026 that row includes your replies inside the 24-hour window.

​

Per-channel breakdown

If your org has multiple WhatsApp channels, the page shows a table with one row per channel:

• Channel name and WABA / phone number ID
• Billable messages used this cycle
• 7-day trend sparkline
• Percentage of total org usage

This is useful for orgs that run multiple brands or markets and want to attribute usage to a specific number.

​

Daily chart

A bar chart of billable messages per day for the current and previous cycle, so you can spot spikes and weekly patterns. Hover any bar for the exact count.

​

Historical cycles

A table of the last 12 billing cycles with usage and any overage. Each row links into the matching invoice in Stripe.

​

Soft caps and hard caps

You can subscribe or unsubscribe from the soft alerts in Settings → Notification preferences. The hard-cap notification is mandatory.

​

Allowance does not roll over

See Pricing & categories for more detail.

​

Exporting

Click Export to download a CSV of:

• Current-cycle billable message totals (org + per channel + per day)
• The last 12 cycles’ totals
• Any overage that has been billed

The CSV is useful for finance reconciliation against your Stripe invoices.

​

Related