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Documentation Index

Fetch the complete documentation index at: https://knowledge.flowella.io/llms.txt

Use this file to discover all available pages before exploring further.

This page collects the terms that appear most often across Flowella, the WhatsApp Business Platform, and HubSpot. Use it as a quick reference when something in the product or another doc page is not clear.

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Workspace and access

Your top-level workspace in Flowella. Billing, team members, API keys, and connected channels all live under an org. URLs in the app start with /{org}/….
A specific WhatsApp sender — the combination of a WABA and a phone number — that Flowella sends and receives messages through. An org can have one or many channels.
Determines what a team member can do inside an org. Flowella uses three roles: Owner, Admin, and User.

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WhatsApp and Meta

The Meta-side account that holds your WhatsApp Business assets — phone numbers, templates, and business profile. One WABA can contain multiple phone numbers. Flowella connects to one or more WABAs through Meta’s official API.
The Meta identifier for a single WhatsApp phone number inside a WABA. Flowella uses the phone number ID (not the dialling number) when sending and receiving messages on the API.
The business name shown to recipients in WhatsApp. Set on the WABA in Meta and reviewed by Meta before approval. See Profile setup.
A pre-approved message format used to start a conversation outside the 24-hour window. Templates have a category (Marketing, Utility, Authentication), a language, and optional variables, buttons, and media. See Templates.
Meta classifies every template as Marketing, Utility, or Authentication. The category affects pricing and what content is allowed.
The 24-hour period after a contact sends you a message during which you can reply with free-form messages. Outside this window you must use an approved template.
Opt-in is explicit consent from a contact to receive WhatsApp messages from your business. Opt-out is a contact withdrawing that consent. Flowella tracks opt-out status per contact and blocks outbound sends to opted-out numbers. See Opt-outs.
Meta ads that open a WhatsApp conversation with your business when tapped. See Click-to-WhatsApp ads.
A Meta setup that lets you keep using the WhatsApp Business app on a phone number while also using it through the API via Flowella. See Coexistence.

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Flows and forms

A native, structured form that runs inside the WhatsApp app. Flowella generates Flows from your HubSpot forms.
The Flowella representation of a HubSpot form, mapped to a WhatsApp Flow. Manage these on the Forms page in the app.

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API and developer terms

A secret token you generate in Settings → API keys to authenticate requests to the Flowella REST API. Treat API keys like passwords.
An HTTP callback Flowella sends to a URL you control whenever a chosen event happens (for example, a new inbound message). Configured in Settings → Webhooks.
Spotted a term we should add? Let us know at support.