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Analytics gives you per-channel reporting on conversations, outbound messaging, opt-outs, template performance, and usage. Use it to monitor delivery quality, spot trends, and pull data into spreadsheets when you need to share results.

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How to open it

Analytics is a channel-scoped page. Pick the channel you want, then go to: 
/{org}/{waba}/{phone}/analytics
Or open Analytics from the left navigation while you have a channel selected. For how channel scoping works, see Multi-channel.

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Date range

The page includes three presets and a custom range:
  • Last 7 days
  • Last 30 days (default)
  • Last 90 days
  • Custom — pick any start and end date
Granularity is chosen automatically based on the range:
RangeGranularity
Up to 45 daysDay
46 to 120 daysWeek
Over 120 daysMonth

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Metrics

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Channel summary

Three headline numbers for the selected range and channel:
  • Delivery rate — percentage of outbound messages Meta confirmed delivered.
  • Read rate — percentage of delivered messages the recipient opened.
  • Failure rate — percentage of outbound messages that failed. The number renders in red only when failure rate is above 5% and there has been outbound activity in the range. With no activity, the page shows a neutral “No activity in this range” message rather than a misleading red 0.0%.

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Conversations over time

A line chart of distinct conversations per day, week, or month. A “conversation” is any thread with at least one inbound or outbound message in that bucket.

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Opt-outs over time

New opt-outs per bucket. Useful for spotting spikes that might correlate with a specific campaign or template.

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Usage over time

Total outbound messages per bucket, used for capacity planning against your plan limits.

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Templates table

A per-template breakdown for the selected range:
  • Send count
  • Delivery rate
  • Read rate
Sort the table to find your best- and worst-performing templates.

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Exporting data

Click the Export dropdown to download the data behind the charts and table. You can pick:
  • CSV — one file containing the five metrics (conversations, messages, opt-outs, templates, usage).
  • PDF — a snapshot of the current charts for sharing.
Exports are produced in the background. Flowella shows “Export queued” while preparing it and “Export ready” with a download link when done. You can leave the page and come back — the link is also delivered as a notification.

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Sample data

If you have no WhatsApp channel connected yet, Analytics still renders with illustrative numbers behind a “Sample data” callout. This lets you preview the page without committing to set-up.
Pair the templates table with the templates page to identify low-read-rate templates that may need rewording or category changes.

Dashboard

The 7-day snapshot that feeds the org home page.

Reporting in HubSpot

Surface WhatsApp activity alongside email, calls, and meetings.

Quality score

What Meta watches and how delivery / read rates feed into it.

Messaging limits

Meta’s per-day send caps that interact with these metrics.