Open Results
Select Results in the sidebar, under Measure. The page heading reads Analytics. Some cards cover the WhatsApp number you have selected, and some cover your whole organisation:
If you have not connected WhatsApp yet, the page shows example numbers with a Sample data note. Select Open integrations to connect.
Choose a date range
Use the buttons at the top of the page:- Last 7 days
- Last 30 days (the default)
- Last 90 days
- Custom, with From and To dates
The Billable messages in range chart always shows one point per day.
Delivery, read and failure rates
The three cards at the top cover outbound messages on the selected number that Flowella created in the range.- Delivery rate: the share of outbound messages that Meta confirmed as delivered or read, out of all messages that were sent, delivered, read or failed. Messages still pending are left out.
- Read rate: the share of delivered messages that the recipient read.
- Failure rate: the share of outbound messages that failed. The number turns red when it is above 5%.
New conversations
A chart of conversations started on the selected number in the range, by the date each conversation began. Flowella keeps one conversation per contact on each WhatsApp number, so this counts contacts whose conversation on this number began in the range.New opt-outs
A chart of opt-outs recorded on the selected number in the range. It includes opt-outs from keywords, manual additions and CSV imports. An imported opt-out with a date counts on that date. See WhatsApp opt-outs.Billable messages in range
A daily chart of billable WhatsApp messages across your organisation in the range. Use it to see how usage builds up against your plan limits.Usage vs plan limit
Billable WhatsApp messages in your current billing period, compared with your plan’s limit, for example “1,284 of 2,000 messages”. This card ignores the date range. If your plan allows usage above the included amount, the card reads, for example, “2,100 of 2,000 included”. Once you go over, it notes that usage beyond the included amount is billed as metered overage. If your plan has no cap, it reads “No message cap on your plan.” See Usage.Template performance
A table of templates sent across your organisation in the range:
Use Sort to order the table by sends, delivery rate, read rate or name.
Drill down into one template
Select a row to open that template’s statistics. The panel shows the template’s language, the date range in UTC, and its Sends, Delivery and Read figures. Below them, Send logs lists every send in the range:- Status buttons show a count for each status: Sent, Delivered, Read, Failed, Suppressed and Pending. Select one to show only those sends, for example only Failed to look into delivery problems.
- Search log filters by time, phone number, name, status, channel or error.
- The columns are Time, Recipient, Name, Status, Channel and Details. Select a column heading to sort by it.
- Details explains in plain English why a send failed, for example an opt-out or an invalid phone number. See Templates.
Export the data
In the Export card, select Export, then Export as CSV or Export as PDF. Flowella prepares the file in the background. When it is ready, you get an in-app notification, Analytics export ready, with a download link. If you are still on the page, the download opens automatically. The download link expires after one hour, so export again if you need the file later. The export covers your whole organisation for the selected date range, with one row per day. If you have more than one WhatsApp number, its totals can differ from the cards for the selected number.Related
Dashboard
The activity overview on your organisation’s home page.
Reporting in HubSpot
Report on WhatsApp activity alongside email, calls and meetings.
Quality score
What Meta watches and how delivery and read rates relate to it.
Messaging limits
Meta’s sending limits that affect these numbers.