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Most setup problems come from Meta permissions, Meta business verification, your HubSpot plan or the HubSpot form behind a Flow. Find what you see below. To avoid most of them, check Before you start for the accounts and permissions to prepare. For the setup steps themselves, see Set up Flowella.

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Connecting WhatsApp

  • Your organisation has no name yet. Owners and Admins see “Name your organisation before connecting WhatsApp.” in place of the button. Select Continue, enter the name, then come back.
  • WhatsApp isn’t available for your workspace. If you see “WhatsApp (Meta) is not available for this workspace yet”, contact Flowella support.
Connect WhatsApp opens Meta’s sign-up popup, where you choose your business portfolio, WhatsApp Business Account and phone number.
  1. Allow pop-ups for Flowella in your browser.
  2. If Flowella says “Facebook SDK did not load.”, turn off ad or script blockers for Flowella and reload the page.
  3. Select Connect WhatsApp again and finish the popup in one go, in the same browser, without long pauses.
Flowella can show a specific message after the popup, for example that the connection window timed out or that the WhatsApp Business Account is linked to another organisation. For these, see Meta setup troubleshooting. If the popup keeps failing, contact Flowella support with the exact message and the time it happened.
The Facebook account you sign in with must be an admin of the business portfolio. Ask a portfolio admin to give you full control, or ask them to connect WhatsApp. In the popup, accept the permissions Meta asks for and don’t skip its screens. See Business portfolio.
Flowella ticks Connect WhatsApp only when a number is connected and Meta shows your business as verified. Expand the step in the setup guide to see which subtask is open: Add phone number, Business verification or Payment method in Meta.Usually Meta business verification is still being reviewed. The banner at the top of the app shows its status, for example “Business verification in progress”. You can carry on with templates, test sends and Inbox replies meanwhile, but you can’t create Flows until Meta verifies your business. See Follow verification in Flowella.
Flowella ticks Payment method in Meta as soon as WhatsApp connects, because it can’t see your Meta billing. Flowella never checks or warns about your Meta card: any payment warning comes from Meta.Add a card to the WhatsApp Business Account that Flowella sends from, and set it as Default. See Add the card to the account Flowella uses. Without one, template sends can fail with error 131042, and replies stop once a number has used its 1,000 free service messages for the month. See Pricing and categories.
Flowella shows “Your WhatsApp number is not fully registered with Meta yet.” when the number isn’t registered on the WhatsApp Business Platform. Flowella registers the number when you connect it, so try connecting it again with Add WhatsApp number in Settings → WhatsApp (Meta). You can also finish registration in Meta.If the number already had a two-step verification PIN, registration can fail. See Two-step verification PIN. Contact support if the error stays.

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Connecting HubSpot

Flowella’s HubSpot settings ask you to be a Super Admin in the HubSpot account you connect, with an active HubSpot subscription. Ask a Super Admin to connect HubSpot, or to give you Super Admin access. For the messages Flowella shows when a connection fails, see Connect HubSpot troubleshooting.
Send a template from HubSpot and Send a Flow from HubSpot show Not applicable when your HubSpot connection doesn’t include custom workflow actions.Open Settings → HubSpot and check whether Custom workflow actions is under Unlocked. If it’s under Not available, your HubSpot plan may not include workflows, which come with HubSpot’s Professional and Enterprise plans. After you upgrade HubSpot, disconnect and connect again so Flowella picks up the new permission. See Reconnect to unlock new capabilities.Until then, you can send templates and Flows from Flowella with test sends and bulk sends.
The step appears only when HubSpot is connected with the Conversations custom channel capability. HubSpot offers custom channels on Sales Hub and Service Hub Professional or Enterprise. See Custom channel requirements.

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Building Flows

  • It isn’t a HubSpot marketing form. Only marketing forms appear on the Flows page.
  • Flowella can’t read your forms. In Settings → HubSpot, check that Marketing forms is under Unlocked.
  • The list hasn’t caught up. Select the refresh icon next to Last synced on the Flows page to pull in new forms, then search by the form’s name or HubSpot form ID.
See Syncing a form to a WhatsApp Flow.
Hover over the button to see why. The usual reasons are:
  • Meta hasn’t verified your business yet.
  • The WhatsApp number isn’t fully registered (error 133010).
  • The form has no field WhatsApp can show.
  • No WhatsApp number is selected.
  • Billing blocks the action.
See If the button is greyed out.
HubSpot attaches a form submission to a contact by email address. If neither the Flow nor the matched HubSpot contact has an email address, the submission arrives without a contact. Add an email field to the HubSpot form, then select Sync WA Flow. See HubSpot sync failures.

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Templates and test sends

The 24-hour window is Meta’s customer service window: the 24 hours after a contact’s latest message to you. Outside it, WhatsApp only delivers approved templates.Add your starter templates and submit them early. Meta says a decision can take up to 24 hours. See Meta’s template review page.
Before you use a template with contacts, send it to your own phone with Test Template and check the variables, media and buttons. Use a phone number that isn’t your business number. See Test a template.
Test sends only work for Approved templates. If the template is approved, check that every field under Template Variables is filled in. If your free trial has ended, a test send opens Subscription required instead: see Actions locked by billing.
If you’re still stuck, contact Flowella support. Describe the problem, copy any message Flowella or Meta shows, and say which setup guide step you’re on.

Before you start

Accounts, permissions and plans to prepare.

Set up Flowella

The 14 steps of the Recommended setup guide.

Meta setup sequence

Every Meta step in order, with connection troubleshooting.

Connect HubSpot

Connection, capabilities and reconnecting.
Last modified on October 24, 2026