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The Opt-Outs page is where Flowella tracks who has consented to receive WhatsApp messages and who has asked you to stop. Keeping this data accurate means your workflows will not message people who have opted out, and you have an audit trail to support compliance reporting.

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Opening the opt-outs page

  1. Log in to Flowella.
  2. In the left menu, click Opt-Outs.
At the top you will see three summary figures: Total contacts, how many are Opted Out, and how many are Opted In. Below that is a search bar where you can find a specific contact by phone number or name, and a Refresh button to pull the latest data.

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Understanding the opt-outs table

The main table lists one row per WhatsApp number Flowella knows about.
ColumnWhat it shows
Phone NumberThe WhatsApp number in international format.
NameThe contact name, if known.
StatusA badge showing Opted In or Opted Out.
Last UpdatedWhen the consent status last changed.
EventsHow many consent events have been recorded for this contact.
Actions → ViewOpens the detailed record for that number.
Use the pagination controls at the bottom to move through the full list.

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Automatic opt-out and opt-in keywords

Flowella automatically updates a contact’s status when they send certain keywords in any WhatsApp thread Flowella handles. These keywords follow the HubSpot SMS pattern and are matched case-insensitively.
If a contact sends one of these words on its own, or as the first word of a message, Flowella marks them as Opted Out:
LanguageKeywords
EnglishSTOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT
SpanishALTO
FrenchARRÊTER
PortuguesePARAR
GermanBEENDEN
Japanese停止
After an automatic opt-out:
  • Flowella blocks all automated WhatsApp sends (flows, workflows, campaigns) to that number.
  • The contact’s status shows as Opted Out in the Inbox header and on the Opt-Outs page.
  • A consent event is logged against that number.
Treat an automatic opt-out as a hard stop for marketing and non-essential messages.
  1. On the Opt-Outs page, find the contact using the search bar — search by name or phone number.
  2. Click View in the Actions column.
The detail view shows:
  • The current status (Opted In or Opted Out).
  • When the status last changed and the mechanism that triggered it (for example, “Automatic keyword: STOP”).
  • The full event history, including automatic opt-outs and opt-ins from keywords, and any manual changes made by your team.
This event history provides an audit trail for compliance and internal reporting.

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Manually updating opt-in status

Sometimes a contact gives or withdraws consent through another channel — by phone, email, or a signed form. When that happens, you can update their status in Flowella manually from two places.
1

Locate the contact

On the Opt-Outs page, use the search bar to find the contact by name or phone number.
2

Open their detail record

Click View in the Actions column to open the contact’s detail view.
3

Change the status

Use the controls on the detail view to set the status to Opted In or Opted Out as appropriate.
4

Save your changes

Save the update. The change is recorded as a new consent event in the contact’s history.
You can also update status directly from the Inbox: open the conversation, then use the Opted In / Opt Out buttons in the conversation header. If a contact explicitly asks to stop WhatsApp messages during a chat, click Opt Out. If they later give clear consent again and you have a record of it, switch them back to Opted In. Every manual change is logged as a new consent event.

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How Flowella uses opt-out data

Whenever Flowella is about to send a WhatsApp message, it checks the contact’s current status:
  • If the contact is Opted Out, Flowella blocks the send for all automated messages.
  • If the contact is Opted In, the message proceeds as normal, subject to WhatsApp’s 24-hour and template rules.
This check applies across:
  • HubSpot workflows using the Flowella custom action
  • Automated flows and campaigns
  • Inbox template sends
Agents can still view conversation history and opt-out status in the Inbox so they can make informed decisions and stay compliant.

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Good practice checklist

Include a line in your messages such as “Reply STOP to opt out” so contacts always know how to unsubscribe.
Review the Opt-Outs page regularly to understand consent trends in your contact base.
If you use HubSpot subscription preferences, keep them aligned with Flowella’s opt-out status wherever possible.
Train your team to respect the Opted Out label and never attempt to bypass it.