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Documentation Index

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A WhatsApp Business Account (WABA) is the container that holds your WhatsApp-specific assets inside Meta’s wider business structure. It is not the same as the WhatsApp Business app on your phone, and it is not the same as your business portfolio. Specifically, a WABA holds:
  • One or more phone numbers registered to use WhatsApp
  • The business profile (display name, logo, about text, business hours) for each number
  • Message templates approved by Meta
  • Messaging limits and quality ratings tracked per phone number
  • Payment settings for WhatsApp Business Platform charges
Flowella connects to one or more WABAs through Meta’s Embedded Signup. Each connected WABA appears as a channel in your Flowella org.

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When you need to create a new WABA

Most teams need exactly one WABA. Create more only when you have a clear reason:
  • Different legal entities — if you operate multiple businesses under separate companies, each needs its own WABA in its own business portfolio
  • Strict separation between markets — some teams keep a separate WABA per country to simplify reporting and tax accounting
  • Sandbox environment — a separate WABA for testing avoids polluting your production analytics
If you’re tempted to create a WABA per brand or per product, look at multiple phone numbers within one WABA first. That gets you per-number display names and templates without splitting your portfolio in two.

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Create a WABA

The smoothest path is to create it via Flowella’s Embedded Signup flow during onboarding. Meta’s flow handles WABA creation, phone number addition, and Flowella’s connection in one sequence.
1

Start onboarding in Flowella

In Flowella, begin the Meta connection by clicking Connect WhatsApp Business. Meta’s Embedded Signup launches in a popup.
2

Choose 'Create a new WhatsApp Business Account'

Pick this option when Meta asks. (Choose Use existing instead if you already have a WABA in your portfolio that you want to attach.)
3

Fill in the WABA details

Provide:
  • WABA name — internal label only, not customer-facing. “Acme Marketing WhatsApp” is fine.
  • Timezone — affects reporting and message-window calculations.
  • Currency — the currency Meta will bill you in for WhatsApp charges. This cannot be changed later, so pick the one you want invoices in.
4

Add the first phone number

Either:
  • Use an existing number that isn’t currently on the WhatsApp app or another API provider. See Phone numbers for eligibility.
  • Pick a Meta-provided number — actually, Meta no longer provides numbers; you bring your own.
Verify the number via SMS or voice call when prompted.
5

Set the display name

The display name is what customers see in WhatsApp instead of the raw phone number. Meta reviews it for 1–3 business days. See Display name & profile for the naming rules.
6

Finish Embedded Signup

Meta returns you to Flowella, which records the WABA and phone number as a connected channel.

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Find your WABA ID

You’ll sometimes need the WABA ID for Meta support tickets or troubleshooting. It’s a 15- or 16-digit number distinct from your business portfolio ID. To find it:
  1. Go to Meta Business Suite → Settings → Accounts → WhatsApp accounts.
  2. Click the WABA name.
  3. The ID appears in the details panel that opens on the right (“ID: 123456789012345”).
In Flowella, the same ID is shown in Settings → Meta next to each connected WABA.

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Add a phone number to an existing WABA

WABAs can hold up to 25 phone numbers each. To add another:
1

Open WhatsApp Manager

In Meta Business Suite, go to WhatsApp Manager → Phone numbers → Add phone number.
2

Enter the new number

The number must be eligible (see Phone numbers).
3

Verify by SMS or voice

Receive the 6-digit code and enter it.
4

Set a display name

Each phone number has its own display name, profile, and templates. The display name must be approved by Meta before the number can send under the business name.
5

Refresh in Flowella

Back in Flowella, open Settings → Meta and click Refresh channels. The new number appears as an additional channel under the same WABA.

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Migrate a WABA between portfolios

Moving a WABA from one business portfolio to another is possible but slow:
  1. Both portfolios must be business-verified.
  2. The source portfolio admin initiates the request via Meta Business Suite.
  3. Meta reviews the request, which can take 1–2 weeks.
  4. After approval, the WABA moves to the destination portfolio. Phone numbers, templates, and messaging limits travel with it.
This is the path for company acquisitions, agency-to-client handovers, or restructuring exercises. For a same-portfolio WABA reorganisation, no migration is needed.

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What sits inside a WABA vs at the portfolio level

AssetLives inNotes
Phone numbersWABAUp to 25 per WABA
Message templatesWABASubmitted per WABA; not shared across WABAs
Display namesPhone numberEach number has its own display name, reviewed independently
Business profilePhone numberPer-number logo, description, business hours
Quality ratingPhone numberGreen/Yellow/Red, tracked per number
Messaging limitsPhone numberTier 1–4, see Messaging limits
Payment methodWABASee Meta payment method
Business verificationPortfolioVerifying one portfolio covers all WABAs in it
Ad accounts (for CTWA)PortfolioSeparate from WhatsApp billing