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A Flowella org can host more than one WhatsApp sender. Each sender — the combination of a WhatsApp Business Account (WABA) and a phone number — is called a channel. Most app pages are scoped to a single channel, so you will see the URL change as you switch between them.

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When to use multiple channels

One brand, multiple regions

A different phone number per country with localised templates and display names.

Multiple brands under one parent

Each brand keeps its own WABA, display name, and opt-out list.

Marketing vs support split

Separate phone numbers so reporting and templates don’t get mixed.

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URL shape

When a page is channel-scoped, the URL follows this pattern: 
/{org}/{waba}/{phone}/…
  • {org} — your organisation slug.
  • {waba} — the WhatsApp Business Account ID.
  • {phone} — the phone number ID for that channel.
Org-wide pages — Dashboard, Notifications, Forms, Settings — use the shorter /{org}/… shape.

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Switching channels

  1. Open the channel switcher in the top-left of the app.
  2. Pick the WABA, then the phone number you want to work with.
  3. The page reloads with the same view scoped to the new channel.
Filters such as inbox queues, analytics ranges, and template lists update to match the channel you selected.

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Adding another WABA or phone number

1

Open Settings → Meta

Go to Settings → Meta in the Flowella app.
2

Connect a new WABA or add a number

  • To add a new WABA, click Connect WhatsApp and run through Meta’s Embedded Signup again.
  • To add a phone number to an existing WABA, add it in Meta Business Manager first, then refresh the channel list in Flowella.
3

Set the display name and profile

Each phone number has its own display name, profile picture, and business info. See Display name & profile.
4

Submit templates per channel

Templates are submitted to a specific WABA. If you want the same template across two WABAs, submit it to each.

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What is shared and what is per-channel

ScopeShared across the orgPer channel
Team members and roles✅
Billing and plan✅
API keys✅
Outbound webhooks✅
HubSpot connection✅
Inbox conversations✅
Templates✅
Analytics✅
Opt-outs✅
Display name and profile✅
Opt-outs are recorded per channel because consent is given to a specific business sender. If you operate multiple brands under one org, do not assume an opt-out on Brand A also applies to Brand B.
Plan limits apply at the org level. See Plans and limits.

Architecture

Where channels and WABAs fit in the wider system.

Phone numbers

Add, verify, and migrate the numbers behind each channel.

WhatsApp Business Account

The WABA that contains your numbers, templates, and quality rating.

Opt-out not honoured

Opt-outs are per channel — the most common multi-channel pitfall.