Unreleased
Released 30 September 2026.
New features
Carousel templates. You can now build WhatsApp media card carousels in Flowella. Go to Templates → New template, choose Build your own, then click Carousel. Add 2 to 10 cards, upload an image or video on each, and preview the sideways strip before you submit. Carousels are Marketing templates only and have no footer. Buttons sit on each card, and every card uses the same button types in the same order. You can still give each card its own button labels, links, and phone numbers. Learn moreSend carousels from anywhere. Test sends, bulk sends, the Inbox, the API, and HubSpot all send carousel templates. If you do not pass media for a card, Flowella uses that card’s approved sample image or video. Learn moreBug fixes
Saving an approved media template works again. When you save an approved template with an image, video, document, or carousel card sample, Flowella uploads the sample to Meta again. Previously the save could fail because Meta only accepts a fresh upload. Learn moreChoosing a file no longer scrolls the page. Picking a header or carousel card file keeps the editor in place.Clearer upload errors on carousel cards. The card editor now shows the real size or file type error before the file is sent. Card images must be JPEG or PNG up to 5 MB, and card videos must be MP4 up to 16 MB. Uploads also succeed when the preview cannot be shown after a reload, and the card can still be submitted.Billing
Released 30 September 2026.
Updates
Replies inside the 24-hour window now count as billable messages. From 1 October 2026 WhatsApp charges for replies sent inside the open 24-hour customer service window, and for utility templates sent inside it. Each one is a billable WhatsApp message and counts toward your Flowella allowance. Flowella’s unit is now described everywhere as one billable WhatsApp message: plan cards, the Billing footnote, Usage, the Smart Reply tooltip, the HubSpot Send WhatsApp Reply action, and usage emails. Learn moreUsage by WhatsApp category. Settings → Usage has a new By WhatsApp category table that splits billable messages into replies, marketing, utility, authentication, the ad entry window, and uncategorised, so a change in usage explains itself. Learn moreUnreleased
Released 27 and 28 September 2026.
Updates
Organisation and account in one pill. The header now shows a single account pill with your avatar, the current organisation name, and a chevron. Click it to open your user menu. To move to another organisation, choose it under Organizations in the menu. The separate organisation switcher is no longer in the header. Learn moreWhatsApp-style message ticks. Messages you send show the same thin ticks as WhatsApp: one grey tick when sent, two grey ticks when delivered, and two blue ticks when read. The conversation list shows the same double tick before messages you sent. Learn moreTwo-line previews on phones. On a phone or tablet, each conversation row shows up to two lines of the latest message. Desktop keeps a single line. The tabs above the list also have more space around them. Learn moreSmoother Inbox on phones. On a phone or tablet, opening a conversation now slides the thread in over the list, like WhatsApp. Swipe in from the left edge of the screen, or use your device’s back gesture, to return to the list. When you swipe back, the thread follows your finger. The conversation list shows a preview of the latest message, with labels such as Photo or Document for media. Timestamps show the time for today, Yesterday, the weekday for the last week, and the date for anything older. Learn moreNew message button on mobile. On smaller screens, New message is a floating button in the bottom-right corner of the conversation list, so it stays within reach of your thumb. Learn moreCompact thread header. The thread header on mobile takes up less space, and the 24-hour window countdown fits on a single line.Theme and feedback in the user menu. On mobile, your user menu includes the theme toggle and Send feedback.Sharper app icon. The installed Flowella app uses a new padded app icon that displays cleanly on Android and iPhone home screens, and the header shows the Flowella logomark. The browser tab icon uses the updated logo and stays sharp at every size.Bug fixes
Magic links no longer expire before you open them. Some email security tools, such as Microsoft Safe Links, open links automatically to scan them. This could use up your one-time magic link before you clicked it. Opening a magic link now shows a Sign in to Flowella page. Click Sign in to finish signing in. Scanners no longer use up the link. Learn moreDesktop Inbox switches threads again. On desktop, clicking a second conversation in the list now opens it. Previously the list could stop responding after your first click. Learn moreOpening a conversation on a phone no longer jumps. The thread now slides in from the side instead of jumping into place. Learn morev2.5.0
Released 21 September 2026.
New features
Use Flowella on phones and tablets. The Inbox now works on smaller screens. On a phone or tablet you see the conversation list first and tap a row to open the thread, then use the back control to return to the list. Desktop and larger screens keep the two-pane layout. The Templates list stacks its filters into a single column on narrow viewports so nothing is cut off. Text inputs across the app use a 16px font on mobile to stop iOS zooming in when you tap a field, and tap targets are sized for touch. Learn moreInstall Flowella as an app. You can add Flowella to your phone or desktop home screen and open it in its own window. Open your user menu and choose Install app. On Android Chrome, this shows the browser’s install prompt. On iPhone, a short hint reminds you to use Share → Add to Home Screen. Once installed, Flowella opens straight into the Inbox without browser chrome. Learn moreOffline notice when your connection drops. If your device goes offline while you are working, a compact You’re offline. Some inbox and template actions need a connection. strip appears at the top of the app. Opening Flowella with no connection shows a branded offline page instead of a browser error. The strip clears itself as soon as the connection is back.Updates
Faster template sends. Sending a template through the API no longer re-fetches your full WhatsApp Business Account template catalogue on every request. Approved template details are cached for 5 minutes, so repeat sends of the same template go out faster and are far less likely to hit Meta rate limits. When Meta does throttle a template management call, the response is now reported as a rate limit so retries back off correctly.v2.6.31
Released 14 September 2026.
Forms module renamed to Flows
The Forms module is now Flows. The left-nav entry, page heading, and URL all move from Forms at/{org}/forms to Flows at /{org}/flows, so the sidebar matches what you actually publish: WhatsApp Flows built from your HubSpot forms. HubSpot source objects are still called forms and no HubSpot APIs, form ids, or field mappings change. Existing links to /{org}/forms continue to work: Flowella issues a permanent 308 redirect to /{org}/flows. Bookmarks, workflow action links, and older screenshots that point to /forms do not need to be updated. Learn moreHubSpot catalog syncs in the background
Newly added or renamed HubSpot forms appear on the Flows page without a manual refresh. The shouty full-width Refresh from HubSpot button is replaced by a small refresh icon in the header, alongside a Last synced 2 minutes ago label that switches to Updating… while a background sync is running. Opening the Flows page serves the cached catalog immediately and enqueues a fresh sync in the background if the catalog is older than 5 minutes. Independently, a 20-minute background sweep re-syncs the catalog for every organisation whose HubSpot integration is CONNECTED, so lists stay current even for tabs no one has opened. Click the refresh icon only when you need to force a sync outside the 5-minute watermark. Learn moreEach row shows a drift indicator when the HubSpot form has moved on. When the HubSpot form has been edited since the Flow was last built from it, the row displays an amber HubSpot form changed since this Flow was built — sync again to pick it up label, so you can spot which Flows need a re-sync without opening each one. Trigger a fresh sync on that row to clear it. Learn moreThe form detail page shows which HubSpot form version the Flow was built from. The detail header now displays Flow built from HubSpot form as of {date} under the primary action, so you can compare it against Last modified in HubSpot and decide whether to re-sync. Learn morev2.6.30
Released 9 September 2026.
Bug fixes
Connecting WhatsApp no longer stops with an organisation name error. Clicking Connect WhatsApp or Reconnect WhatsApp could previously fail with a redORGANIZATION_NAME_REQUIRED error, even when your organisation already had a name, unless the name had been re-saved in your organisation settings. The connection now starts every time. Your organisation name is still used to prefill Meta’s Embedded Signup popup, where you can adjust it before finishing. Learn morev2.6.29
Released 8 September 2026.
Bug fixes
Full view of a Flow response now shows the contact’s answers. When a Flow submits through a Flow endpoint, choosing View response and then Open full view on the response card in the inbox could previously open an empty view showing only a dash. Full view now shows the questions and answers the contact submitted. If a submission genuinely contains no answers, you see the message No answers were returned with this submission instead. This applies to submissions received from this release onwards. Older Flow responses that opened an empty view stay as they are. Learn morev2.6.28
Released 8 September 2026.
Bug fixes
Searching the inbox by name now narrows the list correctly. Typing a contact’s name in the inbox search could previously return every conversation instead of only the matches. Searching by name, phone number, or both now shows just the conversations that match. Learn moreLinks to a specific conversation now open the right thread. A link that points to a conversation, such as one shared by a teammate, now opens that thread whichever tab it sits in, including Closed and Snoozed. If the conversation does not exist or belongs to a different WhatsApp channel, you stay on the conversation list and see the message Conversation not found on this WhatsApp channel. Learn morev2.6.27
Released 7 September 2026.
Bug fixes
The marketing cookies banner now shows its proper wording. On signed-out pages, such as the login screen, the cookie consent banner could show raw placeholder codes instead of readable text. The banner now reads Marketing cookies with Accept and Decline buttons, as intended. Your choice is remembered exactly as before. Learn morev2.6.26
Released 7 September 2026.
Bug fixes
WhatsApp Flow submissions now reliably reach your HubSpot form. When a contact completed a WhatsApp Flow that submits to a HubSpot form, HubSpot could accept the submission and then silently discard it if the Flowella domain was not connected to the receiving portal. Flowella no longer includes a conversion page link with these submissions, so they arrive on your form whatever domains your portal has connected. The page name attribution is unchanged and still reads WhatsApp Flow · {form name}, so you can see which form produced each submission. The only visible difference in HubSpot is that the submission’s conversion page no longer shows a link to the form in Flowella Forms. Learn morev2.6.25
Released 4 September 2026.
Bug fixes
Workflows enrolled on Text Reply now always see the reply that triggered them. A workflow enrolled on the Text Reply activity could occasionally run before the contact’s Last WhatsApp reply message property had updated, so a branch on the latest reply could read an older answer. Flowella now updates and confirms Last WhatsApp reply message and Last WhatsApp reply at on the contact before the reply appears in the HubSpot inbox or fires the Text Reply activity. If HubSpot is slow to accept the update, Flowella retries it before letting the reply through. Learn morev2.6.24
Released 3 September 2026.
Bug fixes
Failed HubSpot inbox replies now show the WhatsApp reason. When a reply sent from the HubSpot inbox through the Flowella Channel cannot be delivered on WhatsApp, HubSpot previously marked it as not delivered without saying why. The failed message now carries the reason WhatsApp gave, including the error code, so you can see at a glance whether the number is unreachable, the message was rejected, or something else went wrong. Replies that fail because the contact opted out or the 24-hour window closed keep the same messages as before, and successful replies are unchanged. Learn morev2.6.23
Released 3 September 2026.
New features
Copy a template’s Meta ID from the catalogue or the template page. The ⋯ actions menu on each template card and list row now includes Copy template ID, which puts the ID Meta assigned to the template on your clipboard. The same ID appears in the info card on the template page, next to Template ID, with a copy button beside it. A short confirmation, Template ID copied, appears after each copy. Drafts that have not yet been submitted to Meta do not have an ID, so the menu item is disabled with a note explaining that the ID becomes available after submission. Every item in the actions menu now also carries an icon, making the menu quicker to scan. Learn morev2.6.22
Released 3 September 2026.
Bug fixes
Signing in no longer sends existing organisations back through the name step. If your organisation already has a real name, you now land on your dashboard or the onboarding hub after signing in. Previously, owners and admins of some longer-standing organisations were asked to name the organisation again on every sign-in, even though a name was already set. New signups still on the default My workspace name are still asked to choose a name before connecting WhatsApp. Learn morev2.6.21
Released 3 September 2026.
Bug fixes
The country selector keeps your choice before you type a number. Changing the country in a phone number field while the number box was still empty, for example choosing Turkey (+90) under Test Template on a template’s Send tab, previously snapped the selector back to the default country, such as +44. The country button and the dialling prefix now stay on the country you chose, and keep it if you type a number and then clear it. This applies wherever you pick a country for a phone number, including the phone field on the register and profile pages. Learn morev2.6.20
Released 2 September 2026.
Updates
A refreshed look across Flowella. The app now follows Flowella’s updated brand. Headings use the new Stacion typeface, and the Dashboard, Templates, Forms, Inbox, and Settings screens move to the new colour palette, with clearer blues and greens. Status badges, empty states, page headers, and charts now share one consistent style, and message previews in the Inbox sit closer to how WhatsApp renders them. Nothing changes in how features work; only the look is new. Learn morev2.6.19
Released 2 September 2026.
New features
Name your organisation before connecting WhatsApp. New signups are now asked to set an organisation name before starting the WhatsApp connection. The header shows that name as the workspace switcher, so you always know which organisation you are working in. When you connect a WhatsApp Business Account, Meta’s signup flow only prefills a name you set yourself. You can rename the organisation at any time under Settings → Organization. Learn moreChoose your language before you sign in. The login and register pages now carry a language selector, so you can use Flowella in your preferred language from the first screen. The language you pick when registering carries into your account after signup. You can change it later from your profile. Learn moreUpdates
Signing in returns you to the organisation you last used. If you belong to more than one organisation, Flowella now restores your last-active organisation when you sign in. If you have not opened any organisation yet, a choose-organisation page asks you to pick one. Magic link sign-ins land on the dashboard of that organisation. Learn moreRequesting a new magic link retires the old one with a clear message. If you request a second magic link, opening the older one now explains that a newer sign-in link was sent and offers a Send me a new link button, instead of showing an invalid link error. Learn moreMagic link and reset pages look like Flowella and keep the token out of the address bar. When a sign-in or password reset link cannot be used, you now land on a branded result page that explains what happened and what to do next. The one-time token no longer stays in the URL. Learn moreSign-in emails greet you by name. Magic link and password reset emails now use the name on your profile rather than the front of your email address, and registration emails open with a neutral greeting. These account emails no longer carry an unsubscribe footer, because they are needed to run your account. Learn moreSign-in email limits. Flowella sends at most 3 magic link or password reset emails to the same address in a 15-minute window. If you hit the limit, wait a few minutes and use the most recent email. Learn moreRepeated wrong passwords slow down instead of locking you out. Entering the wrong password several times now adds a short, growing delay before the next attempt, rather than failing instantly on every try. Learn moreBug fixes
Reopening a magic link while signed in no longer shows an error. If you are already signed in and open an old magic link from your inbox, you now land in the app instead of a link already used dead end. If you are signed out and the link is used up, the page offers to send you a fresh link. Learn moreRegistering with an email that already has an account now sends a sign-in email. Previously, registering with an existing address could quietly go nowhere. Flowella now emails that address a magic link to sign in to the existing account, so you are not left waiting for a confirmation that never comes. Learn moreSwitching organisation refreshes the whole app straight away. After moving to another organisation with the switcher, the sidebar setup progress, integration chips, and notification counts now update immediately instead of showing the previous organisation’s values. Learn morev2.6.18
Released 2 September 2026.
New features
HubSpot inbox replies outside the 24-hour window now fail with a clear reason and Re-engage chips. WhatsApp only allows free-text replies within 24 hours of the contact’s last message. Previously, a free-form reply sent from the HubSpot inbox after that window closed could not be delivered, with little to go on. The message is now marked as failed in HubSpot with the reason WhatsApp 24-hour window closed, a template is required to re-engage, and Flowella posts a short note in the thread with quick reply chips. Re-engage is always offered and sends the Service reopen template. Send update and Send offer appear when those reopen templates are enabled and approved. Choose a chip to reopen the conversation with the matching template. Manage the templates under Settings → Reply templates. Learn moreBug fixes
The register page keeps your details when you switch tabs. Switching between the Magic link and Password tabs on the register form previously cleared your email and phone number, and could drop the email into the Full name field. Both tabs now carry the email and phone number across the switch, and each field keeps its own value. Learn morev2.6.17
Released 2 September 2026.
New features
Manage templates from a three-dot actions menu in the catalogue. Every template card in the grid view, and every row in the list view, now carries a ⋯ menu with Edit, Send, Statistics, Clone, Submit for approval, and Delete. Send is available once Meta has approved the template. Submit for approval appears only for draft and rejected templates. Statistics unlocks once the template has been sent. Disabled actions show a short note explaining why. System reopen templates still cannot be deleted; turn them off under Settings → Reply templates instead. Opening the menu on a card no longer navigates into the template. Learn moreUpdates
Template tabs open from links. Choosing Send or Statistics from the menu opens the template directly on that tab. The template page also keeps the open tab in the address bar, so you can copy the link while on the Send or Statistics tab and a colleague lands on the same tab. Learn morev2.6.16
Released 2 September 2026.
New features
Bulk send now accepts Excel recipient files. The recipient list editor’s import control is now Import file and takes.xlsx files as well as .csv. Phone, date, and number cells import exactly as they appear in your spreadsheet, so long phone numbers no longer arrive in scientific notation. Files can be up to 10 MB and 50,000 recipients. Legacy .xls files are not supported; save as .xlsx or .csv first. The Download sample file menu now offers the starter file in both Excel (.xlsx) and CSV (.csv) formats, with the correct columns for the selected template. Learn moreBug fixes
CSV imports handle quoted cells correctly. CSV files exported from Excel often wrap cells containing commas in quotes. The bulk send recipient import previously split those cells at the comma, which shifted the phone column and broke the list. Imports now follow standard CSV quoting rules, including commas and line breaks inside quoted cells, doubled quotes, and the hidden byte-order mark Excel adds to exports. The same fix applies to the opt-out CSV import. Learn morev2.6.15
Released 2 September 2026.
Bug fixes
Translated interface text no longer shows broken placeholder tokens. When using Flowella in Portuguese (Brazil), some interface strings showed raw tokens such as__UTI0__ where a name or number should appear, and some counts displayed the wrong plural form. These strings now render proper Portuguese with the correct values, including confirmation dialogs and template status badges. The same repair applies to Spanish, French, Turkish, and Greek. You choose your interface language from your profile. Learn morev2.6.14
Released 2 September 2026.
Bug fixes
HubSpot conversion pages for Flow submissions now link to the form in Flowella. When a contact completes a WhatsApp Flow that submits to HubSpot, the submission’s conversion page attribution previously pointed at a deadhttps://whatsapp.flow/ address. It now links to the form in Flowella Forms, scoped to the connected WhatsApp channel where possible, and the page name reads WhatsApp Flow · {form name}, so you can see at a glance which form produced the submission. Submissions recorded with the old address are still recognised, so existing reporting is unaffected. Learn morev2.6.13
Released 2 September 2026.
New features
The inbox shows the HubSpot contact name when there is no WhatsApp profile name. Conversation rows and the thread header previously fell back to the raw phone number when a contact had not set a WhatsApp profile name. The inbox now shows the contact’s first and last name from HubSpot instead, using the name stored when Flowella links the contact to HubSpot. A contact with a WhatsApp profile name still shows that name first. A contact with neither name shows their phone number in a readable international format, for example+44 7523 200203, rather than an unformatted string. Search also matches the HubSpot name, so you can find these conversations by typing the name you know from your CRM. Learn morev2.6.12
Released 2 September 2026.
Bug fixes
Inbox messages now show the time the contact sent them. Inbound messages were previously stamped with the time Flowella received them from WhatsApp, so a Flow response that arrived late could appear after the follow-up template it triggered. Messages are now stamped with the time WhatsApp recorded the send, so Flow responses and text replies sit in the correct order in the conversation, with accurate times. Existing conversations are unaffected; the fix applies to new inbound messages. Learn morev2.6.11
Released 2 September 2026.
Updates
Flow response cards now show the Flow’s button text as their title. When a contact completes a Flow, the response card in the inbox previously showed a generic title. It now shows the button text from the message that opened the Flow, for example “Pick your priorities”, with a Response sent line and a View response action inside the card, matching how WhatsApp presents Flow responses. Older conversations pick up the new titles when you open them. Learn moreTemplate messages show the template name and language. Outbound template messages in a conversation now carry a caption underneath in the form template name · language, so you can see at a glance which template was sent. The separate Open full view button is removed from template messages. It remains on Flow response cards. Learn moreBug fixes
Time and delivery ticks now sit inside template and Flow response cards. The send time and delivery ticks previously sat outside the preview card for template messages and Flow responses. They now appear inside the card, on one line above the buttons, matching WhatsApp. Plain text and media bubbles are unchanged. Learn morev2.6.10
Released 2 September 2026.
Bug fixes
Templates with a variable in the text header now send from HubSpot workflows. The Send WhatsApp Template workflow action previously failed withTemplate header expects 1 variable(s); received 0 when the template’s text header contained a variable, even with the variable mapped. Flowella now fills the header variable first, then the body variables in order. For a template with one header variable, map Template Variable 1 to the header and the remaining variables to the body placeholders. Templates with body-only variables or media headers behave as before. If the mapped variables do not match the template, the failure message on the contact’s enrolment history now tells you whether the header or the body variables are missing. Learn morev2.6.9
Released 1 September 2026.
New features
Branch workflows on the latest WhatsApp reply. Flowella now writes two properties to the HubSpot contact each time they send an inbound WhatsApp text: Last WhatsApp reply message and Last WhatsApp reply at. HubSpot filters on the Text Reply activity’s Message field match against every reply the contact has ever sent, so branch on Last WhatsApp reply message instead to route on what the contact just said. Flowella updates the properties before the Text Reply activity fires, so a workflow enrolled on Text Reply always sees the newest reply when it branches. The properties are created when you connect or reconnect HubSpot, and appear automatically on the first inbound reply for accounts that are already connected. If you have existing workflows that filter Text Reply on message content, rebuild those branches to use the new contact property. Learn morev2.6.8
Released 31 August 2026.
New features
Flowella tells pacing and quality pauses apart. When WhatsApp pauses a template, the templates list now shows which kind of pause it is. A pacing pause, applied after early negative feedback on a new template, shows an Unpause button so you can restore the template once you have reviewed its content. A quality pause shows as Quality pause 1/3, 2/3, or 3/3, with the time WhatsApp will restore the template automatically. Avoid editing or resubmitting a paused template, as this sends it back to review and extends the outage. Learn moreSends are held, not lost, while a template is paused. Bulk sends and HubSpot workflow sends that use a paused or disabled template are now held instead of failing, including jobs you start while the template is already paused. Flowella resumes them automatically when WhatsApp restores the template, or when you unpause a pacing pause. The inbox also labels messages WhatsApp is holding for quality assessment, and tells you when a held message was dropped; dropped messages are not charged. Learn moreUpdates
Drag and drop header sample files. In the template editor, you can now drag an image, video, or PDF straight onto the header upload area instead of browsing for it. Files of the wrong type or over the size limit are rejected with a clear message. Limits are unchanged: PNG or JPG up to 5 MB, MP4 up to 16 MB, PDF up to 100 MB. Learn moreBug fixes
Document header filenames survive publishing. The filename you set for a document header now stays in place after you publish the template. It shows correctly when you reopen the template and on the document bubble recipients see, without re-uploading the file. Learn morev2.6.7
Released 31 August 2026.
Bug fixes
Sends triggered from HubSpot no longer fail with an internal error. After the recent phone number format improvements, an error in phone number checking could stop WhatsApp sends triggered from HubSpot workflows from being processed. Flowella now checks phone numbers the same way everywhere, including HubSpot sends, opt-out matching, and phone fields in the app, so these sends go through as expected. Learn morev2.6.6
Released 31 August 2026.
Updates
Phone number fields correct the leading zero for you. When you type a national number that starts with a zero, for example a UK mobile beginning 07 with +44 selected, Flowella removes the zero as you type and saves the number in valid international format, such as+447700900123. This applies wherever you enter a phone number, including the inbox New message dialog and bulk send recipient lists. Learn moreBug fixes
Sends from HubSpot to numbers stored with a leading zero now deliver. If a contact’s phone number in HubSpot kept the zero after the country code, such as+4407700900123, sends from Flowella workflow actions previously failed as undeliverable. Flowella now converts the number to valid E.164 before sending, so these messages deliver. Storing numbers in clean E.164 format is still recommended. Learn moreOpt-outs are honoured however the number is formatted. A contact who opted out could previously still receive messages if their number appeared elsewhere with a leading zero or other formatting differences. Flowella now matches opt-outs on the underlying number, so an opted-out contact is excluded from sends whichever way the number was entered. Learn moreRecipient lists count differently formatted duplicates once. Bulk send lists and imported CSVs now convert every number to the same international format before removing duplicates, so the same number written two ways receives the message once per job. Learn morev2.6.5
Released 28 August 2026.
Updates
The Forms list shows your newest forms first. The list now defaults to sorting by Added to Flowella, newest first, so the forms you added most recently sit at the top. The HubSpot ID option has been removed from the Sort by menu. Saved links that used it now open with the default sort instead. Learn moreBug fixes
Date sorts on the Forms list order correctly. Sorting by Modified in HubSpot now uses the time the form was last edited in HubSpot, and Flow last synced uses the time the form’s WhatsApp Flow last finished syncing on the selected channel. Forms without a date for the chosen sort appear at the end of the list. Learn morev2.6.4
Released 28 August 2026.
New features
Resend unsent recipients from a failed bulk send. When a bulk send finishes with unsent recipients, the progress banner on the Statistics tab shows Bulk send finished with unsent recipients and a Resend unsent button. Click it and Flowella requeues only the recipients who have not received the message, so you finish the job without rebuilding your list or messaging anyone twice. Learn moreUpdates
Duplicate numbers in a recipient list are messaged once. If your list or imported CSV contains the same phone number more than once, Flowella keeps the first row and drops the repeats before the send starts, so each number receives the message once per job. Learn moreBulk sends survive interruptions. Flowella now records every recipient in a bulk send individually, so a send that is interrupted resumes exactly where it stopped and the progress count on the Statistics tab reflects the recipients actually processed. Learn moreBug fixes
A bulk send that stops short now shows as failed. A job could previously be marked complete even though some recipients had not been messaged. Flowella now marks the job as failed while any recipients remain unsent, and the banner stays on screen so you can use Resend unsent to finish the job. Learn morev2.6.3
Released 27 August 2026.
Updates
The AI Document Reader now writes every mapped property, blanks included. The AI Document Reader action writes every property in your field map on each run, including properties the document holds no value for. If a field stops appearing on a document, the matching contact property is cleared rather than left holding an old value. The Clear HubSpot properties when empty option is no longer needed and has no effect. Existing workflow steps keep working without changes. Learn moreBug fixes
A mistyped property name no longer loses the whole extract. If your field map pointed at a contact property that did not exist in your HubSpot portal, HubSpot rejected the entire write and the action failed withHUBSPOT_PATCH_FAILED, discarding every correctly extracted value. Flowella now checks your portal’s contact properties before writing, skips any names it cannot find, and saves the rest. The step completes and the skipped names are reported to Flowella engineering. Learn morev2.6.2
Released 27 August 2026.
Bug fixes
HubSpot file preview links now work in the AI Document Reader. When the document source held a HubSpot file preview link, the address shown when you open a file inside HubSpot, the AI Document Reader action failed withDOCUMENT_UNSUPPORTED_TYPE. Flowella now resolves the preview link to the underlying file, so pointing the action at a file property that stores a preview link reads the document as expected. Learn moreFailure messages name the real problem. If the document source points at something that is not a file, such as a web page, the action now fails with DOCUMENT_SOURCE_NOT_A_FILE so you know the workflow step is misconfigured. If the file is a type Flowella cannot read, the failure message now includes the detected file type, for example DOCUMENT_UNSUPPORTED_TYPE:application/zip. Learn morev2.6.1
Released 27 August 2026.
Updates
AI Document Reader accepts iPhone photos. The AI Document Reader workflow action now reads HEIC and HEIF photos, the format iPhones use by default. Flowella converts the photo to JPEG before extraction, so contacts can upload an ID photo straight from their camera roll without changing any settings. Learn moreBug fixes
Files uploaded through HubSpot forms now open in the AI Document Reader. Files that a contact uploads through a HubSpot form are stored behind a secure HubSpot link, and the action previously failed on them withDOCUMENT_DOWNLOAD_FAILED. Flowella now fetches these files correctly, so pointing the action at a file property filled by a form upload works as expected. Learn moreTemporary download problems no longer fail the action straight away. If HubSpot or the file host has a brief outage while Flowella fetches a document, the action now retries up to three times before reporting DOCUMENT_DOWNLOAD_FAILED, so short-lived glitches do not block your workflow. Learn morev2.6.0
Released 27 August 2026.
New features
AI Document Reader workflow action in HubSpot. A new AI Document Reader action is available in HubSpot workflows. Point it at a PDF or image using a link, a HubSpot file, or a file property on the contact, and Flowella reads the document and writes the extracted values into the HubSpot contact properties you choose. You define which values map to which properties with a simple field map of up to 40 entries, and you can add optional extraction instructions. A Clear HubSpot properties when empty option lets you blank a property when the document holds no value for it. The action reports the properties written and the page count on the enrollment history. Learn moreGenerate Document workflow action in HubSpot. A new Generate Document action fills a Flowella PDF template with the enrolled contact’s HubSpot properties and saves the finished PDF to your HubSpot files. You can set an output filename and store the file against a HubSpot property of your choice, and later workflow steps can use the file URL and HubSpot file ID the action returns. Learn moreDocument templates in Settings. The new Settings → Document templates screen is where you create and manage the PDF templates that the Generate Document action renders. Build a template from headings, paragraphs, tables, and spacers, and insert contact properties with double-brace tokens such as{{contact.firstname}}. Copy the template ID from the list and paste it into the workflow action in HubSpot. Learn morev2.5.1
Released 26 August 2026.
Bug fixes
Large bulk sends no longer finish early. A bulk send with a long recipient list could be marked completed after only part of the list had been messaged. Flowella now keeps retrying until every recipient is processed, and recipients who already received the message are skipped, so nobody is messaged twice. If an earlier send stopped short, start a new send from your list rather than reopening the old one. Learn moreThe progress banner recognises finished sends. The banner on the Statistics tab no longer shows a send as in progress after the job has completed or failed, even when the send log holds fewer entries than the recipient total. You can dismiss the result instead of watching a bar that never fills. Learn morev2.5.0
Released 26 August 2026.
New features
API template sends are queued and confirmed straight away.POST /v1/templates/send now returns 202 with a job id as soon as Flowella accepts the request, then delivers the messages in the background. Large batches no longer hold the request open while each message goes out, and Flowella retries temporary WhatsApp errors automatically. If your integration checks for a 200 response, update it to expect 202 with "status": "accepted". You can follow delivery on the template’s Statistics tab. Learn moreDuplicate protection with an Idempotency-Key. Send an Idempotency-Key header with POST /v1/templates/send and Flowella recognises repeats of the same request for seven days, returning the original job id instead of sending the batch again. You can retry a request after a timeout or network error without messaging anyone twice. Learn moreUpdates
Header media is prepared once per template. Repeat sends of a template with an image, video, or document header reuse the media Flowella has already prepared, so a second campaign with the same template starts as quickly as the first. Learn moreBug fixes
One failed recipient no longer stops the batch. If a recipient in a bulk send fails, for example because their number is invalid, the remaining recipients still receive the template. Recipients who already received the message are skipped when a send retries, so nobody is messaged twice. Learn morev2.4.5
Released 25 August 2026.
Bug fixes
Bulk-send progress no longer freezes on the Statistics tab. The progress banner now updates every few seconds while a bulk send runs and completes when the last recipient is processed, instead of sticking at zero or stalling below the total on smaller sends. If you open the Statistics tab while a job is already running, the banner picks up the real progress rather than starting from zero. Learn moreSend log and summary tiles refresh during a send. While a bulk-send job is active, the send log and the job summary counters on the Statistics tab update automatically, so you can watch a send complete without switching tabs or refreshing the page. Learn morev2.4.4
Released 25 August 2026.
Bug fixes
Dependent form fields now sync into WhatsApp Flows. Fields that HubSpot shows conditionally, based on an earlier answer, now carry across when you sync a form, including nested dependent fields. Your WhatsApp Flow matches the full form instead of dropping the follow-up questions. Re-sync an affected form to pick up the fix. Learn moreRequired fields no longer fail silently on Flow submission. Flowella checks required fields before sending a submission to HubSpot, and if HubSpot rejects a field the error now appears in the Flow. If a form’s required fields are missing from the Flow, Flowella blocks the sync so you cannot publish a Flow that would fail on submit. Learn moreWorkflow actions show the real failure reason in HubSpot. When a Send WhatsApp Template, Send WhatsApp Message, or Send WhatsApp Reply action fails, the contact’s enrollment history in HubSpot now shows the actual error text instead of a generic failure. You can see why a send failed without leaving HubSpot. Learn morev2.4.3
Released 18 August 2026.
Bug fixes
Document header filenames survive save and reload. When you upload a PDF or other document to a template header, the filename now appears in the chip, the field, and the preview straight away, and stays put after you save or reopen the draft. You no longer have to re-upload the file to restore its name before publishing. Learn moreCloned templates keep their header media. Cloning a template with an image, video, or document header now copies the sample media into the new draft, so the clone is ready to publish without a silent re-upload. If the copy fails, Flowella still creates the draft and blocks Publish until you replace the media, rather than shipping an empty header. Learn morev2.4.2
Released 14 August 2026.
Bug fixes
Document headers keep their original filename. Template sends with a document header now use the filename from the editor or template instead of a Meta CDN placeholder, and Flowella reuses a cached WhatsApp media id for the same file, so recipients see a proper filename and repeat sends are faster. Learn moreHubSpot thank-you formatting survives the Flow sync. Rich text on HubSpot thank-you screens, including bold, lists, headings, and non-breaking spaces, now renders correctly on the matching WhatsApp Flow thank-you screen after a re-sync. Learn moreHubSpot bullet points stay on one line in WhatsApp Flows. Nested list items in HubSpot forms and thank-you screens no longer break across two lines when they sync into a WhatsApp Flow. Re-sync an affected form to pick up the fix. Learn morePlan usage now matches your included conversations. Starter and Pro plans no longer hard-block sends when you pass the legacy 25,000 or 100,000 caps. The Usage, Dashboard, and Analytics screens show your real included allowance and label anything beyond it as overage, so metered billing lines up with what you are charged for. Learn moreUsage counts only billable conversations. Free service conversations and other non-billable events from Meta pricing no longer inflate the numbers you see on Usage, Dashboard, and Analytics. Learn moreAdmin search finds organisations by any id. The admin organisations search now matches both public and internal organisation ids, so pasting either format returns the right record.v2.4.1
Released 7 August 2026.
New features
HubSpot timeline previews for Flow submissions and templates. Flowella now renders inline previews for WhatsApp Flow submissions and template sends directly inside HubSpot contact timeline activities, and Inbox activities gain an Open full view link into Flowella. You can review a form answer or a delivered template without leaving the contact record. Learn moreStatus history moves into the Statistics tab. Meta pause, quality, and status changes for a template now live alongside delivery analytics inside the Statistics tab on the template editor, instead of sitting below the action bar. Your delivery audit trail and your numbers are in one place. Learn moreUpdates
Closed tab in the Inbox. The sidebar adds a Closed tab so soft-closed conversations stay reachable. You can reopen a resolved thread from the same list, rather than searching for it. Learn moreClearer test-send feedback on templates. After you send a template test, the confirmation copy now mirrors the send status you see on the Statistics tab, so a queued or failed test no longer reads as delivered. Learn moreTemplate preview wraps long header text. The WhatsApp preview inside the template editor now wraps unbroken header tokens the same way it wraps body text, so long words and URLs no longer clip out of the preview frame. Learn moreArabic and other shipped languages get fuller coverage. Profile settings and remaining UI strings that still fell back to English on Arabic and other shipped locales are now translated. Switching UI language in Account settings gives you a more consistently localised app. Learn moreBug fixes
WhatsApp Flow submissions now attach to the matched CRM contact. When a Flow does not ask for an email, Flowella now sends the resolved contact’s email with the submission so HubSpot associates the answers with that contact instead of leaving an orphan submission on the form. Existing orphaned submissions can be replayed on request. Learn moreHubSpot timeline activities appear again for all portals. Flowella now only sends the timeline event properties declared on the HubSpot developer app, so HubSpot no longer rejects the whole batch when an undeclared field is present. WhatsApp activities show on contact records as expected. Learn moreHubSpot workflow actions no longer stall on early validation errors. When a Send WhatsApp Message or Send WhatsApp Reply action fails validation early, for example because a template body variable is missing, the workflow step now completes with a failure straight away instead of sitting in a waiting state until HubSpot times out. Learn moreEmoji round-trip through HubSpot form sync. Emoji in HubSpot dropdown option labels and other rich text now survive the sync into WhatsApp Flows intact, instead of arriving as replacement characters. Re-sync an affected form to pick up the fix. Learn moreFlow submissions keep working after a failed re-sync. If a re-sync of an already-published HubSpot form fails, the previously published WhatsApp Flow keeps accepting submissions. Earlier, a failed re-sync could take the live Flow offline until the next successful sync. Learn moreTemplates catalogue no longer shows another org’s data after switching. After you switch organisation, the templates list waits for the new WhatsApp channels to load before rendering, so you no longer briefly see the previous org’s templates. Learn moreEmpty new-message drafts no longer clutter the Inbox. Conversation shells started from New message but never actually sent are now hidden from lists and cleaned up after a short grace period. Your Inbox reflects real conversations only. Learn morev2.4.0
Released 2 August 2026.
New features
New Template chooser with Meta Library and Flowella starters. Creating a template now starts with a clear choice: browse Meta’s template library, pick a Flowella starter (text, media, location, URL, quick reply, or Flow), or start from scratch. Meta library picks open as a local draft so you can edit before publishing to WhatsApp. Learn moreLive 24-hour customer-care countdown in Inbox. The thread header shows how long you have left to reply in free text, with colour states as the window closes, plus a tooltip for the exact end time. When the window expires, the composer switches to re-engagement automatically. Learn moreDelivery health on templates. The templates catalogue surfaces Meta paused/disabled status and red quality scores as attention pills, and admins are notified when templates are paused, disabled, or drop to red quality. Failed inbox sends also show clearer Meta delivery reasons, including marketing-limit guidance. Learn moreArabic UI language with right-to-left layout. Account → UI language can switch to Arabic. The app follows with a right-to-left layout, Arabic fonts, and mirrored directional icons. Native copy review continues; expect further polish. Learn morePublic API on the dedicated API host. REST v1 is documented and served at the canonical API host (/v1/...). Calls to the app host’s /api/v1/... redirect to that host when an API public base URL is configured. Learn moreTemplate performance drill-down in Analytics. Open a template row for every send log in your date range, with search, status filters, and CSV/PDF export for that template. Learn moreInbox Open and Unseen filters. Sidebar filters simplify to Open and Unseen, with unread badges driven from the server when anyone on the team opens a thread. Learn moreCreate a template right after your first Flow sync. After the first successful HubSpot form → WhatsApp Flow sync, Forms offers a one-time prompt to create a matching template, and every synced form keeps a Create template action. Learn moreSetup guide points at starter templates. The onboarding checklist now steers you to add starter templates via the Meta library gallery, including multi-select add. Learn moreUpdates
HubSpot Timeline links open the right Inbox thread. Contact activity deep-links use channel-scoped Flowella inbox URLs and HubSpot live-messages thread links when available. Learn moreClearer Meta delivery error messages. Codes such as per-user marketing limits and marketing opt-outs map to plain-language explanations in the inbox and template statistics. Learn moreOutbound WhatsApp replies appear in the HubSpot inbox. When the custom channel is connected, messages you send from Flowella (text, templates, Smart Reply) and bulk template sends also show as outgoing in HubSpot’s inbox. Learn moreHubSpot Timeline enums for message type and direction. Messaging app events stamp message type and inbound/outbound direction so HubSpot workflows and lists can filter reliably. Learn moreBug fixes
More reliable HubSpot contact matching and activity linking. Inbound WhatsApp contact sync paces CRM rate limits, repairs stale HubSpot contact links, writes WhatsApp phone to the dedicated HubSpot WhatsApp phone property, and waits for a CRM contact id before publishing Timeline and custom-channel activity. Learn moreFlow form submits keep answer-owned names. Form field answers own first/last name on HubSpot submit; WhatsApp profile nicknames are no longer injected as CRM names. Learn moreBilling settings stay put when scrolling. Settings → Billing no longer jumps to the top when your WhatsApp channel session refreshes; plan cards match live Stripe product copy. Learn moreHubSpot rich text question copy syncs into WhatsApp Flows. When a HubSpot form places the question in a rich text block above a short-labelled input, the copy now appears in the WhatsApp Flow and the Flowella form preview instead of syncing as an unlabelled input. Headings map to Flow headings, other rich text maps to body text with basic formatting. Re-sync existing HubSpot forms to pick up the copy. Learn moreHubSpot workflows no longer stall when a duplicate template is skipped. If a HubSpot workflow tries to send the same template twice in a row and Flowella suppresses the duplicate, the workflow step now completes straight away instead of blocking the enrolment until HubSpot times out around an hour later. Learn morev2.3.3
Released 14 July 2026.
Bug fixes
- WhatsApp Flow submits stay attached to the HubSpot contact that started the journey. When a HubSpot workflow enrols a contact and sends them a WhatsApp Flow, Flowella now carries the enrolled HubSpot contact id through to the submit and uses it as the
hs_object_idon the resulting form submission. Answers land on the same contact the workflow is running against, even when the contact record has no phone number or email that matches the WhatsApp profile. Learn more - UK mobile numbers match across
07and+44formats. Contact lookups from WhatsApp Flow submits and inbound messages now also try the paired UK format, so a contact stored in HubSpot as07700 900123is still found when WhatsApp reports the number as+447700900123, and vice versa. You get fewer duplicate contacts when your CRM and WhatsApp store numbers in different styles. Learn more
v2.3.2
Released 9 July 2026.
Bug fixes
- Workflow-enrolled contacts stay linked to their WhatsApp Flow submissions. When a contact is already enrolled in a HubSpot workflow, Flowella now trusts the stored HubSpot contact id on WhatsApp Flow submits and inbound WhatsApp messages instead of overwriting it with a fresh phone or email lookup. Form-completed events now land on the same contact record the workflow is running against, so you stop seeing duplicate contacts or attribution drifting to an older match. Learn more
v2.3.1
Released 6 July 2026.
Bug fixes
- Typing indicator now shows on every reply path. The typing bubble that customers see just before a reply lands is now sent consistently when you use Send WhatsApp Message and Send WhatsApp Reply from HubSpot workflows, when HubSpot inbox agents reply inside the 24-hour window, when messages are sent through the public API, and when you use Smart Reply or send an in-session template from the Inbox. Previously the typing signal only fired from a subset of these paths. Learn more
v2.3.0
Released 1 July 2026.
New features
Dashboard reimagined as a live activity hub. The home page now leads with the setup tasks you still need to clear, attention signals such as failed sends, awaiting replies, and billing prompts, and a recent activity feed, all themed to match the rest of Flowella. The card layout keeps your billing, WhatsApp 7-day snapshot, channels, HubSpot status, and forms within easy reach. Learn moreIntegration status bar. Every app screen now carries a small status bar at the top with WhatsApp and HubSpot pill chips. Each chip shows the brand icon, an explicit Connected or Not connected label, and a status dot. Click a chip to jump straight to the matching settings page. Status refreshes about once a minute, so connecting from another tab shows up quickly. Learn moreUpdates
Honest plan comparison in Settings → Billing. The Starter, Pro, and Enterprise cards now describe what Flowella actually ships: included conversations, overage pricing, team seats, HubSpot workflow actions, and support tier. Descriptions and feature bullets are pulled from Stripe so plan copy stays in sync with what you are charged for. Cards share equal heights and a consistent badge row so it is easier to compare plans at a glance. Learn moreEnterprise Contact sales opens the right page. The Enterprise plan call to action now takes you to flowella.io/contact so you can reach the sales team directly, instead of landing back inside the app. Learn moreHubSpot dates render in a readable format. Appointment and date variables coming from HubSpot, including bare epoch values on legacy workflow fields, now display asdd.MM.yyyy HH:mm across template sends and custom channel sends, so recipients see real dates instead of long numbers. Learn moreClearer Forms sync actions. Each sync run row now shows a single outline action button that matches the run state: Try again for failed runs, Cancel for queued or running syncs, and Create for forms that have never synced. Run history is preserved across retries. Learn moreUser-safe Forms sync errors. Failed syncs surface a readable badge instead of a raw Meta error. FLOW_SYNC_PREFLIGHT with Meta #133010 now points you at finishing phone registration, QUEUE_FAILED flags transient queue issues to retry, and Meta validation_errors summarise which fields were rejected so you can fix the HubSpot form without leaving the row. Learn moreChannel-scoped Forms page. The Forms list works org-wide, but syncs always target a specific channel. With more than one channel connected, the Sync button now stays disabled with a tooltip until you pick a channel, so uploads no longer land on the wrong WhatsApp Business Account. The page also waits for the channel in the URL to resolve before loading, so you do not see a skeleton flash with results from a stale channel. Learn moreBack to setup guide follows you out of onboarding. When you jump from the Setup guide into Forms, HubSpot settings, Templates, the template editor, or the live inbox, a Back to setup guide link now appears near the page title, or at the top of the inbox conversation list, so you can return to your checklist in one click. Visit the same pages from the normal sidebar and the link stays hidden. Learn moreMore reliable HubSpot workflow callbacks. When HubSpot rate limits a workflow callback, Flowella now retries the completion so your workflows finish cleanly instead of stalling.Smarter contact matching on WhatsApp Flow submits. Flow form submissions are now resolved by phone number before falling back to email, which avoids attributing a reply to a stale contact when the same email is reused across people.Bug fixes
- Settings → Billing no longer snaps back to the top. Scrolling to compare plans on the standalone billing page previously jumped you back to the top on route changes. The page now stays where you left it. Learn more
- Correct Starter and Pro upgrade experience. When upgrading from a Free plan in Settings → Billing, you now see in-app Upgrade to Starter and Upgrade to Pro cards that open Stripe Checkout with the correct base and metered overage line items. Learn more
- Stripe setup intent webhooks acknowledged. Card updates no longer leave your billing state stuck while Flowella waits for a webhook that was never confirmed.
- No more duplicate HubSpot contacts from inbound WhatsApp. When several inbound WhatsApp messages from the same phone number arrived at once, Flowella could create more than one HubSpot contact for the same person. Inbound contact lookups and creates are now serialized per organisation and phone number, so concurrent messages reuse the first HubSpot contact instead of creating duplicates. Learn more
- Empty Quick Reply rows no longer appear in the template live preview, and inline validation no longer causes layout shift in the editor.
- WhatsApp template body line breaks are preserved when switching editor tabs and saving.
- Unsaved template body and button drafts are kept when you return to the browser tab.
- HubSpot settings translations restored after they were dropped in the dashboard update.
- HubSpot marketplace connect wizard now completes reliably end to end when you connect Flowella from the HubSpot marketplace. Learn more
v2.2.1
Released 19 June 2026.
Bug fixes
- Template footer trailing spaces are preserved when you save the template.
- Template variable example spacing is preserved when you save the template.
v2.2.0
Released 19 June 2026.
New features
Smart Reply in the Inbox. When the 24-hour customer service window is closed, free text in the new Reply tab is automatically wrapped into an approved reopen template (Service, Update, or Offer) so you can keep replying without leaving the conversation. A pricing banner shows the Utility cost up front. Learn moreReply templates settings screen. Edit the framing text around the three reopen templates, track their Draft → Pending → Approved state, and enable or disable each one. Auto-provisioning kicks in when you open the Inbox or Settings, or on an hourly sweep. Learn moreSend WhatsApp Reply HubSpot action. A fourth workflow action that picks the right path automatically. It sends as a normal message when the 24-hour window is open, and as a reopen template when it is closed. Branch onwhatsapp_window_open_until to choose between this and Send WhatsApp Message. Learn moreOpen / Unseen and All / Pending tabs. The conversation list now splits by status (Open / Unseen) and activity (All / Pending), with an org-wide seen watermark so the whole team agrees on what has been read. Recommended workflow: Unseen → Pending. Learn moreLive typing indicators and read receipts. The customer sees a typing bubble while an agent is composing, throttled to about once every 20 seconds, and inbound reads now flow back into the conversation view. Learn morePer-template send log with drill-down and export. Open any template from Analytics to see every send, filter by status, and export to CSV. Learn moreHubSpot inbox connect step in onboarding. A new guided step wires Flowella into the HubSpot inbox during initial setup. Learn moreRedesigned onboarding setup guide. A 13-step checklist grouped under Connect, Configure, and Launch replaces the old wizard. Progress is auto-detected, you can pause and Continue later from the sidebar, and finishing the guide ends in a confetti celebration. New steps cover connecting the HubSpot inbox channel, inviting your team, reviewing reply templates, and sending a test message from Templates → Send. Learn moreContact activity events toggle. A new switch in Settings → HubSpot → Contact activity events lets you turn off Flowella’s timeline events org-wide if you do not want them on the contact record. Learn moreChannel-scoped timeline deep links. Timeline events now link to the right WhatsApp channel inbox automatically, even when your org has multiple numbers, and the HubSpot live messages thread link opens the conversation in the HubSpot inbox. Learn moreUpdates
Conversation view polish. Structured template cards and Flow answer rows now render inline so you can see exactly what was sent and what the contact replied.Templates statistics tab. A cleaner layout and new status filters make it easier to spot delivery and read-rate drops. Learn moreHubSpot contact sync reliability. Inbound activity is now queued behind contact sync, blank first names are backfilled from the WhatsApp display name, and the WhatsApp phone property is written on contact create so timeline links resolve correctly. Learn moreDedicated WhatsApp phone property in HubSpot. Contacts created from WhatsApp are now written tohs_whatsapp_phone_number, with a fallback to the standard phone and mobilephone properties when matching existing records. Learn moreClearer message flow between WhatsApp and the HubSpot inbox. A new reference table walks through how inbound replies, outbound messages from HubSpot, and templates sent from HubSpot show up on both sides. Learn moreOnboarding signals. Setup guide progress now updates correctly as each step completes. Learn moreBug fixes
- Flow contact attribution on submitted Flows is repaired so the right contact is credited every time.
- Stale HubSpot contact links on the inbox no longer stop new activity from being posted.
- Template status webhooks are now fanned out to every organisation sharing a WhatsApp Business Account, so approval and rejection updates land wherever the template is used.
v2.1.0
Released 9 June 2026.
New features
Bulk send for templates. Send an approved template to many contacts in one go from the Templates → Send tab. Build the recipient list in the editor or import a CSV, set an optional schedule and per-minute throttle, and watch live progress as the job runs. The job summary tiles break down delivered, failed, andSuppressed (deduped) recipients, and the per-send Details column shows a human-readable reason for each failure, for example Invalid phone, Opted out, or Payment method required. Learn morePer-template analytics drill-down. Click any template in Analytics to open a side sheet with 100% of its send logs. Search by recipient, sort by date, filter with status chips, and export the filtered view as CSV or PDF for finance, ops, or compliance reporting. Learn moreCoupon code templates. Promotional templates can now carry a unique coupon code per send. Set codes at send time from the Send tab or directly from the inbox dialog using the new Coupon code buttons input. Learn moreUpdates
Smarter template editor. Drafts auto-save about a second after you stop typing, and Publish is gated on a successful save so you cannot submit stale content. Quick Reply buttons now surfaceBUTTON_TEXT_REQUIRED inline, the category dropdown clearly shows the selected option, and body line breaks plus footer trailing spaces are preserved exactly as written. Learn moreClearer approval expectations. The PENDING state now tells you that Meta review may take up to 12 hours, and you receive an email when the status changes, so you do not need to refresh the templates list. Learn moreBug fixes
- Template body line breaks are no longer collapsed on save.
- Template footer trailing spaces are preserved.
- Template variable example spacing is preserved on save.
- Category dropdown now renders the selected label correctly.
v2.0.1
Released 8 June 2026.A follow-up patch to the v2.0.0 replatform. No user-facing changes are documented for this release.
v2.0.0
Released 8 June 2026.Flowella v2 is a full replatform of the product. The sections below cover the user-facing changes that shipped with the initial v2 release.
New features
Onboarding setup guide. A new //onboarding hub replaces the old wizard with an auto-detected checklist, progress bar, first sign-in redirect, sidebar entry, and a post-Meta HubSpot connect banner. You can Continue later and pick up where you left off. Each step includes a help link to the matching Knowledge Base article. Learn morePreview mock inbox and templates before you connect. Org routes for Inbox and Templates no longer redirect you into onboarding when setup is incomplete. Instead you see a preview mock inbox and a sample templates catalogue so you can explore Flowella before wiring up WhatsApp.Updates
Template Statistics with human-readable failure reasons. The template send log now includes a Details column that spells out why a send failed, for example Invalid phone, Opt-out, Contact missing, or a Meta API error, and status badges use localised labels. When Meta later reports a delivery failure after the initial send (for example payment method code 131042), the Details column reflects that too. Learn moreTemplate auto-save and sticky action bar. The template editor now auto-saves drafts after about a second of inactivity and shows a sticky footer with the current save status. Publish is blocked until the auto-save completes so you cannot submit stale content.HubSpot custom channel connect wizard. Connecting Flowella from the HubSpot marketplace now completes end to end. The redirect back into HubSpot works reliably and the inbox no longer shows Not delivered for outbound messages. Flowella relays outbound messages from the HubSpot inbox to WhatsApp and reportsSENT or FAILED back to HubSpot. Learn moreHubSpot user templates dropdown scales past 100 templates. The HubSpot workflow Template name dropdown now loads the full list of your Meta templates in pages, and pins your saved selection so the workflow validates even when the value sits outside the first page.Transactional email refresh. All transactional emails now use a branded Flowella shell with a consistent header, onboarding steps, and a shared Need a hand? footer.Bug fixes
- Flow endpoint submit success screen. WhatsApp Flow submits now return the correct thank-you screen so Meta no longer shows a generic submit error after a successful HubSpot submit.
- Forms photo picker sync. HubSpot forms with photo or file fields now sync to Meta as WhatsApp Flows without failing on the photo picker validation.
- Repeat Flow submits. Repeat WhatsApp Flow submits from the same contact are no longer blocked and each submission emits a fresh
flowella-form-completedevent to HubSpot. - Contact names on Flow submits. WhatsApp Flow form field answers now drive the contact name on HubSpot submit, instead of being overwritten by a WhatsApp profile username.