Skip to main content
Flowella works on its own and alongside the tools you already use. With WhatsApp connected and nothing else, you can use the Inbox, templates and bulk sends. Integrations add the rest: building Flows from your forms, sending from your CRM’s automations, and getting answers and replies back into your customer records. This page shows how each integration connects and what it gives you.

Choose an integration

HubSpot

HubSpot is Flowella’s native integration. Once you connect your HubSpot account:
  • Flowella builds WhatsApp Flows from your HubSpot marketing forms and keeps the form list up to date.
  • Flow answers return to the original HubSpot form as a form submission, and Flowella logs a Form Completed event on the contact.
  • Flowella’s workflow actions send templates, Flows and messages from HubSpot workflows. These need HubSpot workflows, which come with Professional and Enterprise plans.
  • Replies, sent messages and read messages appear on the contact timeline, and each one can start a workflow.
  • The custom channel brings WhatsApp conversations into HubSpot’s conversations inbox. It needs Sales Hub or Service Hub Professional or Enterprise.
Start with Connect HubSpot, then see Architecture for how data moves between HubSpot, Flowella and Meta. The workflow guides show complete HubSpot recipes for common use cases.

Customer.io

A webhook action in a Customer.io campaign calls Flowella to send an approved template to each person who reaches it. You can also send each inbound WhatsApp message to a Customer.io webhook-triggered automation. There is no app to install: you build both directions with standard Customer.io actions. See Customer.io.

Other CRMs and tools

Any system that can make HTTP requests can use Flowella through the REST API, and any system that can receive them can react to Flowella’s outbound webhooks.
  • Send messages: queue templates with POST /v1/templates/send, or send messages with POST /v1/messages.
  • Keep records in step: create and update contacts, and read opt-outs.
  • React to events: receive message.received, delivery statuses and template status changes as signed webhooks.
The interactive API docs include quickstarts for Salesforce, Zoho CRM, SurveyMonkey, Typeform and n8n. See Developer resources.
The Flowella team can help you plan an integration with your CRM. Contact the Flowella team with the system you use and what you want to automate.

What’s coming

More native integrations are on the way. See the roadmap for what the team is working on.

Connect HubSpot

Connect your HubSpot account and check what it unlocks.

Customer.io

Send templates and Flows from Customer.io campaigns.

API introduction

Authentication, scopes, rate limits and errors.

Webhooks reference

Event types, request bodies and signatures.
Last modified on November 11, 2026