Official Meta details: Unable to deliver the message. This recipient has chosen to stop receiving marketing messages on WhatsApp from your business. Meta’s guidance: do not retry — they will not be received. Subscribe to the user_preferences webhook to learn when users stop or resume marketing delivery.
What to do
1
Do not resend marketing templates
Further Marketing sends to this number will fail. Retrying wastes attempts and can harm trust.
2
Confirm the opt-out in Flowella
Check Contacts → Opt-outs and your HubSpot marketing subscription state. See Opt-outs and Opt-out not honoured.
3
Use non-marketing channels only if allowed
Utility or Authentication messages may still be appropriate when the user has a legitimate transactional need and local consent rules allow it. Do not reframe marketing as Utility.
Related codes
- 131049 — ecosystem marketing limit (user has not necessarily opted out)
- 131047 — 24-hour window closed
- Meta error codes hub