Skip to main content
Error 131048 is about your WhatsApp business phone number, not the individual recipient.
Official Meta details: Message failed to send because there are restrictions on how many messages can be sent from this phone number. This may be because too many previous messages were blocked or flagged as spam. Meta points you to quality status in WhatsApp Manager, template limits, and template quality.

What to do

1

Check quality rating in WhatsApp Manager

Open WhatsApp Manager for the phone number. If quality is Yellow or Red, Meta has already seen elevated blocks, reports, or poor engagement. See Quality score.
2

Pause aggressive marketing

Stop blasting Marketing templates to cold or disengaged lists. Prefer Utility/Authentication where appropriate, and tighten audience quality in HubSpot.
3

Review messaging limits

Low quality can also constrain how many unique people you can message. See Messaging limits.
4

Improve template quality

Edit paused or low-quality templates rather than forcing resends. Meta can pause templates for low quality independently of 131048.

Not the same as 131049

Last modified on October 7, 2026