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Flowella is a SaaS platform that lets you turn your existing HubSpot forms into interactive WhatsApp Flows, then pushes every response straight back into HubSpot. You keep using the tools you already have to capture and store data — Flowella adds a fast, friendly WhatsApp experience on top.

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Why Flowella exists

Traditional web forms work fine until your audience is on mobile, distracted, on a slow connection, or simply reluctant to fill in yet another webpage. WhatsApp is where your customers already are. Meta’s WhatsApp Flows feature lets you show native, structured forms inside the WhatsApp app itself. Flowella bridges those flows and the rest of your stack. Flowella solves three problems:
  1. Rebuilding forms is painful. You already have great forms in HubSpot. Recreating them in WhatsApp by hand is time-consuming and error-prone.
  2. Keeping data in sync is hard. Even if you build WhatsApp journeys yourself, getting that data back into HubSpot reliably is a significant headache.
  3. Marketing and CRM teams are disconnected. Marketers want better WhatsApp journeys. CRM teams want clean, consistent data. Flowella keeps both sides happy.

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How Flowella works

Flowella sits between your marketing stack and the WhatsApp Business Platform.
1

Connect Flowella to HubSpot

You authorise Flowella to access your HubSpot portal. This lets Flowella read the forms, properties, and objects you choose, and submit data back into HubSpot when a WhatsApp Flow is completed.
2

Link your WhatsApp Business setup

Flowella works with the official Meta WhatsApp Business Platform. You configure your WhatsApp sender and templates as usual, then use Flowella to power the form experience inside WhatsApp.
3

Map your existing forms to WhatsApp Flows

You pick a form or object in HubSpot and use Flowella to create a matching WhatsApp Flow. Questions, options, and validation are aligned with your existing data model.
4

Publish and share

Once your Flow is ready and approved, you can launch it from entry points such as WhatsApp ads, links, QR codes, chatbots, or agent replies.
5

Data flows back automatically

When a customer completes the WhatsApp Flow, Flowella submits their responses to HubSpot. That can trigger any workflows, scoring rules, or automations you already have in place.
The result: a smooth, conversational experience for the user, with clean, structured data in your CRM.

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Key features

Flow form builder

Create or configure WhatsApp Flows that mirror your HubSpot forms. Control input types, required fields, validation rules, and multi-step experiences.

HubSpot integration

Connect securely via OAuth. Map Flow fields to HubSpot form fields or properties, trigger existing HubSpot workflows on submission, and keep all data, reporting, and automation inside HubSpot.

Templates and use case starters

Start with predefined templates for common scenarios — lead capture from ads, event registration, member onboarding, and NPS or feedback collection — then customise them for your brand and data model.

Inbox and opt-outs

View incoming WhatsApp conversations in an inbox, respect opt-out keywords and preferences, and stay aligned with WhatsApp and privacy rules.

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Who Flowella is for

Flowella is designed for teams who want to engage customers on WhatsApp without leaving HubSpot behind:
  • Marketers who want higher conversion rates and more engaging mobile journeys
  • CRM and operations teams who care about clean data and reliable integrations
  • Support or member services teams who want structured information before speaking to a customer
You do not need to be a developer to use Flowella. Technical teams can go deeper into configuration and automation, but most of the platform is accessible without writing any code.

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Example use cases

A HubSpot form for “Book a demo” is mirrored as a WhatsApp Flow. Prospects who click a click-to-WhatsApp ad can book in a few taps, and the submission lands directly in HubSpot.
A membership organisation sends renewal reminders by WhatsApp with a Flow that confirms key details and pushes updates into HubSpot automatically.
An event registration form lives in HubSpot, while late registrants complete a WhatsApp Flow that writes directly into the same list and triggers the same workflows.
In each case, HubSpot remains the single source of truth. Flowella provides the WhatsApp experience and the data bridge.

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What you need to get started

To use Flowella, you typically need:
  • A HubSpot portal with forms and properties set up
  • A WhatsApp Business account on the official Meta platform
  • Permission to connect both systems
Once these are in place, you can start creating WhatsApp Flows that submit straight into HubSpot — often in under an hour.
Ready to connect your accounts? Follow the onboarding guide to create your Flowella account and link Meta and HubSpot.