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Your WhatsApp Business profile is what customers see when they tap your name in WhatsApp. It includes your display name, profile image, and business information such as your description, website, email, and address. Flowella reads this data directly from your WhatsApp Business Account — you manage and update it in Meta’s WhatsApp Manager.

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Where to manage these settings

You configure your display name, profile image, and business info in WhatsApp Manager, which is part of Meta Business Manager.
1

Open Meta Business Manager

Go to Meta Business Manager for the business that owns your WhatsApp Business Account.
2

Open WhatsApp Manager

Select WhatsApp Manager from the left navigation.
3

Navigate to phone numbers or profile

Go to Account tools → Phone numbers or Profile.
4

Edit your profile and display name

Select the phone number you want to update, then edit the Profile and Display name fields.
Flowella reads your display name, profile image, and business info from your WhatsApp Business Account automatically. You cannot change these fields from within Flowella — all edits must be made in WhatsApp Manager. Once updated and approved there, Flowella reflects the changes for new conversations and flows.

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Display name

Your display name is the business name customers see in WhatsApp instead of your phone number. It is tied to the certificate for your WhatsApp Business Platform account and must comply with Meta’s guidelines.

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Approval process

Every phone number in your WhatsApp Business Account has a display name. When you add a new number or change an existing display name, Meta runs an automatic Display Name Review.
  • Review usually completes in 1 to 3 business days, though it is often faster.
  • The status changes from “Pending” or “Review not started” to “Approved” or “Rejected” in WhatsApp Manager.
  • Once approved, and once your account is verified and in good standing, the display name appears in chats instead of your phone number.
Flowella cannot speed up this review or override Meta’s decision. If a name is rejected, you must update it in WhatsApp Manager and resubmit.

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Name guidelines

Your display name must:
  • Match your business or brand — it should clearly represent your company, product, service, or a recognised brand you own, and it must be referenced on your website or official materials.
  • Comply with WhatsApp Commerce and Business policies — for example, “ABC Wine Glasses” is acceptable; “ABC Wine” (where selling alcohol would violate policy) is not.
  • Be specific, not generic — single generic words such as “Fashion”, “Shoes”, or “Support” are not permitted, nor are generic location names such as “London” or “New York” on their own.
  • Show a clear business relationship — if the brand differs from the legal entity, the link must be publicly visible (for example, “Fruit Snacks by Fresh Produce”, where both names appear on your websites).
  • Follow basic formatting rules:
    • At least 3 characters long
    • Normal capitalisation that matches your branding
    • No emojis, extra punctuation, or random symbols
    • Must not look like a URL or use a domain format such as Example.com
Common reasons Meta rejects a display name:
  • Using “WhatsApp”, “Facebook”, “Meta”, “Official”, “Verified”, or similar terms in your name
  • Using a slogan, long sentence, or tagline instead of a business name
  • Using a person’s full name instead of a business or brand name
  • The name has no clear relation to your website, legal entity, or public branding
If your display name is rejected, update it to meet Meta’s rules and resubmit from WhatsApp Manager. Flowella support can review screenshots and links to help you identify issues before you resubmit.

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Profile image

Your profile image is the small icon that appears next to your name and on your WhatsApp Business profile. For API accounts, it is typically your logo or a simple brand mark.

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Technical guidelines

  • Square image, typically 640 × 640 px or higher resolution
  • JPG or PNG format
  • File size up to 5 MB
  • The key part of your logo should be centred and visible inside a small circle

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Content guidelines

To avoid problems, your profile image should:
  • Represent your business or brand clearly
  • Avoid misleading content, adult content, hate symbols, or anything that violates WhatsApp’s Commerce or Business policies
  • Be high quality and readable on a mobile screen
If you update the profile picture in WhatsApp Manager, it can take a few minutes for changes to appear in WhatsApp and then in Flowella.

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Business information

Your WhatsApp Business profile supports several additional fields:
  • Business description
  • Address
  • Website URL(s)
  • Email address
  • Business category or vertical
  • Opening hours
You can edit these fields in WhatsApp Manager under the profile or business info section for your number. A complete profile helps customers trust that the number genuinely belongs to your organisation and gives them alternative ways to reach you outside WhatsApp.

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Best practice checklist

Before going live with Flowella, work through the following:
  1. Choose a display name that matches your website and public brand — avoid generic terms and any wording that violates Meta’s policies.
  2. Use a clean, square logo that looks clear inside a circle and meets brand and content requirements.
  3. Complete your business profile — add a description, website, and contact details in WhatsApp Manager.
  4. Allow up to a few business days for display name approval before launching major campaigns.
If your display name or profile image is repeatedly rejected and you are unsure why, check that the name and brand appear clearly on your website, remove any restricted or generic terms, and contact Flowella support with screenshots and links before resubmitting.